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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Nov 17, 2011

Farouk Systems' SunGlitz Try Me Kit

Packed with silk, olive oil and hair-loving botanicals, SunGlitz lifts and tones up to 8 levels in one easy step. Create sun-kissed natural-looking highlights in as little as 10 minutes, while silk proteins condition and strengthen hair, ...

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In The Know|News|Nov 8, 2011

Gregory Purcell Pearl Gloss

This weightless styling paste was designed to work with the rest of the Attitude line to give hair a lustrous finish. Used in combination with either Volumizing Gel Mousse or Smoothing Balm, Pearl Gloss adds a brilliant shine for a polished ...

In The Know|News|Nov 8, 2011

Finish Up by Lakme

This leave-on treatment mask moisturizes, adds shine and control to the hair leaving it silky. This product also has a fresh kiwi fragrance with slight touches of green and citrus ...

In The Know|News|Nov 4, 2011

Juvenate

Increase profits and boost revenue per transaction with this best selling impulse purchase. Energy Plus is an energy shot that is also alongevity supplement. Contains 30 mg of Resveratrol, as much as 30 glasses of red wine. Healthy Energy for ...

In The Know|News|Oct 25, 2011

b Excellent Oil Treatment by benniefactor

An oil treatment that features the benefits of Argan oil, Jojoba seed oil and vitamin E oil. B EXCELLENT can be used before and after styling to create softness, shine and frizz control. The Argan oil works to naturally hydrate hair by locking ...

In The Know|News|Oct 21, 2011

Anti-Frizz Treatment by Yuko

Combined with a unique blend of natural ingredients from silk, soy, wheat, meadowfoam and palm oil, Anti-Frizz by YUKO will semi-permanently and safely control frizz and seal in nutrients for a shiny finish. Contains no harmful fumes, doesn't ...

In The Know|News|Oct 20, 2011

Malibu C Color Wellness Kit

Malibu C's Color Wellness Kit is comprised of 100 percent vegan, wellness ingredients. This kit helps your clients' upkeep their color-treated strands with a four-product set which contains Color Wellness Shampoo, Color Wellness Conditioner, ...

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In The Know|News|Oct 19, 2011

White Sands' Stuck Up Mega Hold Hairspray

Stuck Up Mega Hold Hairspray's NEW bottle design featuring an iridescent, pearlized white can paired with silver accents. This mega hold spray offers volume, thermal intelligence, and the ability to comb through the hair after each ...

In The Know|News|Oct 19, 2011

Rejuvenol's Keratin Color Shield

A glaze-like Professional Only Treatment with a high concentration of Keratin for the ultimate benefit in conditioning, color protection and color refreshing. Great for repairing chemically damaged hair. Uses new antifrizz nanoparticle ...

In The Know|News|Oct 19, 2011

H2PRO Black Onyx Styling Tool

The H2PRO Black Onyx features smooth, snag-free baked ceramic plates coated with tourmaline and black onyx, naturally occurring gemstones which release a high level of negative ions.The negative ions help break down the water molecules, which ...

In The Know|News|Oct 19, 2011

Repêchage Biolight Brightening Miracle Mask

This brightening, radiance-boosting mask targets discoloration and helps to reveal a more even looking skin tone. This product contains Laminaria Complex which contains two select EcoCert seaweeds combined with Willow Bark, Goto Kola and ...

In The Know|News|Oct 19, 2011

Rusk W8less MULTI 12-in-1 Miracle Treatment

This leave-in treatment repairs dry, damaged hair; adds manageability; strengthens; gives weightless body; smoothes and detangles; tames and controls frizz; conditions and moisturizes, delivers shine and thermal defense; equalizes porosity; and ...

In The Know|News|Oct 18, 2011

WASHI Ultimate Multi-stack Shear

The Triple Blade or Multistack-3 shear was engineered for those genuinely creative stylists in constant pursuit of professional and artistic growth. This shear is the tool of choice for point cutting, and it's especially handy for performing ...

In The Know|News|Oct 18, 2011

Oster's Vibe/O'Baby Combo Kit

The Vibe clipper with the petite O’Baby Trimmer, giving hairdressers everything they need to cut, trim and finish hair in one sleek package. Featuring an adjustable Diamox blade (000-1), The Vibe offers six guide comb attachments for ...

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