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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Oct 18, 2011

Spornette's Smooth Operator

This new round brush has a first one-piece seamless handle that eliminates hair 'getting caught' at the neck. The popular rapid dry ceramic barrel retains and distributes the heat as the Tourmaline Ionic bristles hold and condition the ...

In The Know|News|Oct 18, 2011

Mane Boost Volumizing Foam

Gives limp hair undeniable body and thickness, serves as a foundation to build weightless styles with a flexible hold. This multi-faceted foam leaves hair shiny and free of flyaways and frizz while creating a soft, silky texture flexible enough ...

In The Know|News|Oct 18, 2011

Neuma Styling Gelee

A weightless gel that transforms style by infusing hair with body and volume. Perfect for blow drying, it provides manageability with flexible control. Gives hair long-lasting support with medium hold. Hair is left feeling thicker with a ...

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In The Know|News|Oct 18, 2011

Neuma Moisture Intensive Masque

A rich hydrating treatment that seals in moisture and increases manageability. Enriched formula deeply penetrates to condition, strengthen and smooth while controlling frizz. Renews and restores hair, leaving it feeling softer, smoother and full ...

In The Know|News|Oct 14, 2011

Kerapure Keratin Amino Acid Smoothing System

Kerapure's 3-Day Blowout Extender transforms tresses and shortens a woman's beauty routine by taming unruly hair, eliminating frizz, and delivering long-term benefits of shine, softness and curl reduction. The semi-permanent spray treatment has ...

In The Know|News|Oct 7, 2011

Farmhouse Fresh Backcountry Carmel Body Milk

This Sweet Cream Body Milk by Farmhouse Fresh has been infused with a golden-carmel fragrance that rivals the finest creme brulee. The feel is light, and it pours like milk. This silky vegetable-based lotion will keep skin soft throughout the ...

In The Know|News|Sep 30, 2011

Essie's "Bling it on" 2011 Winter Collection

The newest color collection from essie is all about Cocktail Bling! Inspired by the previous stones and metals that make perfect accessories at holiday parties (Rubies, Sapphires, Emeralds), the winter 2011 collection consists of six festive, ...

In The Know|News|Sep 29, 2011

Ten Terrific Talons

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In The Know|News|Sep 29, 2011

EVOLUTIONMAN's Grooming Colection

EVOLUTIONMAN’s modern skincare and grooming collection is created with every man in mind. It is not only polished and sophisticated but the cutting edge formulations provide maximum results with minimal effort. FOR EVERY ‘GENT ...

In The Know|News|Sep 29, 2011

O'Right Champagne Rose Botanical Range

The Champagne Rose Botanical Range was developed to provide moisture to hair and skin, as well as protect color treated hair. The key ingredient that provides natural moisturizing is Champagne Rose essential oil. This essential oil also gives ...

In The Know|News|Sep 29, 2011

Izunami's KTX450

Contains an Advanced Flash Heating system, which ensures immediate heat  at any temperature from 200-450 degrees. With its Rapid Engagement/Quick Disengagement (REQD) and Independent Temperature Control (ITC), the KTX450 also resets that ...

In The Know|News|Sep 29, 2011

Surface's Swirl Sea Salt Spray

Ocean salts and citrus fruits combine to create tousled beach waves and wind blown volume. This styling product can be used on dry hair to create volume and texture or on wet hair to add body and soft waves. For unbelievable volume, apply to wet ...

In The Know|News|Sep 29, 2011

Salon Tech's Ionic Turbo 3300

Dries and conditions hair simultaneously. This dryer is developed with Tourmaline ionic technology which generates infrared rays and anions allowing heat to penetrate and lock in moisture. Developed with EMF Shield Technology, which reduces ...

In The Know|News|Sep 16, 2011

Simply Smooth Color Lock

Simply Smooth xtend keratin replenishing color lock is a service treatment that elevates clear glaze technology to a whole new level.  When used following a professional hair color service it seals the cuticle, repairs split ends, locks in ...

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