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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Oct 14, 2011

Kerapure Keratin Amino Acid Smoothing System

Kerapure's 3-Day Blowout Extender transforms tresses and shortens a woman's beauty routine by taming unruly hair, eliminating frizz, and delivering long-term benefits of shine, softness and curl reduction. The semi-permanent spray treatment has ...

In The Know|News|Oct 7, 2011

Farmhouse Fresh Backcountry Carmel Body Milk

This Sweet Cream Body Milk by Farmhouse Fresh has been infused with a golden-carmel fragrance that rivals the finest creme brulee. The feel is light, and it pours like milk. This silky vegetable-based lotion will keep skin soft throughout the ...

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In The Know|News|Sep 30, 2011

Essie's "Bling it on" 2011 Winter Collection

The newest color collection from essie is all about Cocktail Bling! Inspired by the previous stones and metals that make perfect accessories at holiday parties (Rubies, Sapphires, Emeralds), the winter 2011 collection consists of six festive, ...

In The Know|News|Sep 29, 2011

Ten Terrific Talons

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In The Know|News|Sep 29, 2011

EVOLUTIONMAN's Grooming Colection

EVOLUTIONMAN’s modern skincare and grooming collection is created with every man in mind. It is not only polished and sophisticated but the cutting edge formulations provide maximum results with minimal effort. FOR EVERY ‘GENT ...

In The Know|News|Sep 29, 2011

O'Right Champagne Rose Botanical Range

The Champagne Rose Botanical Range was developed to provide moisture to hair and skin, as well as protect color treated hair. The key ingredient that provides natural moisturizing is Champagne Rose essential oil. This essential oil also gives ...

In The Know|News|Sep 29, 2011

Izunami's KTX450

Contains an Advanced Flash Heating system, which ensures immediate heat  at any temperature from 200-450 degrees. With its Rapid Engagement/Quick Disengagement (REQD) and Independent Temperature Control (ITC), the KTX450 also resets that ...

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In The Know|News|Sep 29, 2011

Surface's Swirl Sea Salt Spray

Ocean salts and citrus fruits combine to create tousled beach waves and wind blown volume. This styling product can be used on dry hair to create volume and texture or on wet hair to add body and soft waves. For unbelievable volume, apply to wet ...

In The Know|News|Sep 29, 2011

Salon Tech's Ionic Turbo 3300

Dries and conditions hair simultaneously. This dryer is developed with Tourmaline ionic technology which generates infrared rays and anions allowing heat to penetrate and lock in moisture. Developed with EMF Shield Technology, which reduces ...

In The Know|News|Sep 16, 2011

Simply Smooth Color Lock

Simply Smooth xtend keratin replenishing color lock is a service treatment that elevates clear glaze technology to a whole new level.  When used following a professional hair color service it seals the cuticle, repairs split ends, locks in ...

In The Know|News|Sep 15, 2011

Number 4's Fluoro5 Elixer

A lightweight, hair repair treatment serum with FluroSiliconce illuminates hair with time defying shine plus UV and humidity protection. Reduces blow dry time. Contains an advanced delivery system that takes beneficial botanical ingredients ...

In The Know|News|Sep 14, 2011

Ferrum Professional Styler

This new flat iron from Ferrum won’t fry and dry your hair! It helps you achieve straight locks without losing any volume because of its VSS System, a combination of a non-heated fabric-padded plate and a tourmaline-coated ceramic plate. ...

In The Know|News|Sep 14, 2011

Le Mieux Exfoliating Cleansing Gel

Le Mieux’s oil-free deep pore cleanser for acne-prone skin exfoliates and removes excess oil to keep blemishes at bay. With calming ingredients like bitter orange flower, aloe vera, chamomile and white and green tea, this cleanser improves ...

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