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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 15, 2011

Number 4's Fluoro5 Elixer

A lightweight, hair repair treatment serum with FluroSiliconce illuminates hair with time defying shine plus UV and humidity protection. Reduces blow dry time. Contains an advanced delivery system that takes beneficial botanical ingredients ...

In The Know|News|Sep 14, 2011

Ferrum Professional Styler

This new flat iron from Ferrum won’t fry and dry your hair! It helps you achieve straight locks without losing any volume because of its VSS System, a combination of a non-heated fabric-padded plate and a tourmaline-coated ceramic plate. ...

In The Know|News|Sep 14, 2011

Le Mieux Exfoliating Cleansing Gel

Le Mieux’s oil-free deep pore cleanser for acne-prone skin exfoliates and removes excess oil to keep blemishes at bay. With calming ingredients like bitter orange flower, aloe vera, chamomile and white and green tea, this cleanser improves ...

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In The Know|News|Sep 14, 2011

SEDU Revolution Clipless Curling Iron

This curling iron features an ultra-polished barrel, adjustable temperature controls, and safety features like an automatic shut-off and kick-stand. It heats up 50% faster than other curlers and evenly distributes heat throughout the barrel to ...

In The Know|News|Sep 14, 2011

SEDU Anti-Frizz Polishing Treatment

Formulated with pure Moroccan argan oil, this anti-frizz treatment creates shiny, smooth hair and protects against heat damage. SEDU’s alcohol-free formula is perfect for all hair types and provides an instantly polished look.

In The Know|News|Sep 14, 2011

Tela Organics Hair Gloss

Made from coconut oil, organic acai oil and organic argan oil, this styling elixir provides moisture to hair damaged by the sun, chemicals, and heat styling. It penetrates deep to detangle and soothe dry scalps and is ideal for smoothing thicker ...

In The Know|News|Sep 14, 2011

Bioken Enfanti Silkway

Rich in vitamin E and alcohol free, Bioken’s Enfanti Silkway serum rejuvenates damaged hair with keratin amino acids and safflower oil to recover moisture and strength.

In The Know|News|Sep 14, 2011

Onesta Finish Firm Hold Aerosol

In its 100% recyclable can, Onesta’s Finish Firm Hold Aerosol contains certified organic botanical extracts and an eco-friendly propellant. It provides the chance to flexibly mold the hair before it sets into a firm, long-lasting ...

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In The Know|News|Sep 14, 2011

O.N.E Skincare

Using organic olive oil as a base, the product incorporates sunflower oil, vitamin E and lavender and geranium essential oils. The result is an all-in-one product that provides nourishing enrichment for face, body and even hair and scalp. ...

In The Know|News|Sep 14, 2011

Redken's Pure Force 16

This non-aerosol fixing spray applies a fine mist that dries in a flash. It adds lasting control, shine and it provides long-lasting humidity resistance and all-day frizz control.

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