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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Matrix UL SOCOLOR Shades

Matrix has added two shades to their SOCOLOR Specialty Blonde series: Ultra.Light Ash Ash Blonde (UL-AA) an ultra-cool shade that offers neutralizing results on natural levels 5 and lighter—ideal for the brunette client that craves ...

In The Know|News|Sep 14, 2011

ORLY Back to School 2011 Collection

Inspired by the carefree attitude and thrill-seeking sensibility of youth, each bottle in this collection delivers a vivid, chip resistant formula. Colors come in Flirty (Pink Shimmer,) Frisky (Teal Creme,) Fresh (Green Creme,) and Frolic ...

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In The Know|News|Sep 14, 2011

Goldwell Style Sign Unlimitor Spray Wax

Part of Goldwell's new StyleSign products, this product is an easy-to-spray wax which combines the control of a wax with the simplicity of a spray. It also contains styling polymers that are enriched with bamboo protein and form an elastic film ...

In The Know|News|Sep 14, 2011

Marcia Teixeira Color Treated Shampoo

This advanced formula leaves the hair with a natural shine and without any heavy build-up. The color treated shampoo is enriched with Babaçu and Cupuaçu antioxidant ingredients. It helps enhance and protect the color leaving a lasting shine on ...

In The Know|News|Sep 14, 2011

Deep Facial Cleansing & Massaging Brush

This Deep Facial Cleansing and Massaging Brush by Body Essentials provides deep cleaning and blood circulation stimulation beneath the epidermis layer to the dermis layer where wrinkles form. Removes make-up residue and comes in three ...

In The Know|News|Sep 14, 2011

Gotcha Covered Nailsavers

This product will provide protection for manicures and pedicures and for those who use tanning beds and UV booths. They can also be used for spray tans as an alternative option to barrier creams. Features a flat grip and slips easily over ...

In The Know|News|Sep 14, 2011

Moroccanoil Curl Defining Mousse

Moroccanoil Curl Defining Mousse is an argan oil-infused styling product that holds as well as creates bouncy, smooth frizz-free curls. Specially designed to meet the unique needs of curly and tightly coiled hair, lightweight Moroccanoil Curl ...

In The Know|News|Sep 14, 2011

Your Name Signature Shadow Quint

This Signature Shadow Quint, part of Your Name Professional Brands' Tropical Oasis Summer Color Collection features waves of shimmering color that complements summer-bronzed skin. These Jet-milled metallic and pearlized pigments are perfect for ...

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In The Know|News|Sep 14, 2011

Rusk Heat Freak Curling Iron

The Heat Freak Spring Curling Iron by Rusk is available in four ceramic barrel sizes for creating curls with texture and volume. Features an ergonomic design and heats up to 430 degrees Fahrenheit.

In The Know|News|Sep 14, 2011

Mehaz Eyelash Applicator

This eyelash applicator by Mehaz features one side for strip lashes and the other for individual lashes. The curved end allows for easy application and the pointed end securely grips individual lashes for accurate placement.

In The Know|News|Sep 14, 2011

Limited Edition Barbie T3 Evolution

The Barbie T3 Evolution (limited edition) hair dryer features Tourmaline SoftAire technology which delivers a large stream of ionic and infrared heat to dry large sections of hair quickly. It has a cool shot button, 9' cord and cord wrap plus ...

In The Know|News|Sep 14, 2011

HairArt Ti Infrared 450 Flatiron

The Ti Infrared 450 by HairArt features extra long plates (4.5"), a lightweight and ergonomic design, dual cover ventilation holes, uniform heat recovery, and a maximum heat capacity of 450 degrees. The negative ions work to seal the hair's ...

In The Know|News|Sep 14, 2011

Color Palette

Efficiently holds just the right amount of color. No more waste! With having four colors on the one palette you now have easy access in one hand. Easy and quick clean up. Stain resistant. Made in the U.S.A.

In The Know|News|Sep 14, 2011

Arrojo/IZUNAMI S125 Flat Iron

The Arrojo/IZUNAMI S125 Flat Iron reaches 450 degrees and due to the Independent Temperature Control (ITC), each plate is regulated independently to ensure a consistent temperature without overheating the hair.The S125 also has Rapid Engagement, ...

In The Know|News|Sep 14, 2011

Aloxxi ColourPrime Pre-Color Treatment

This all-in-one gentle herbal cleanser, scalp desensitizer, porosity equalizer and color extender preps the hair to receive color providing a more even surface and longer-lasting results. This product addresses the build-up of excess product and ...

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