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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

SEDU Revolution Clipless Curling Iron

This curling iron features an ultra-polished barrel, adjustable temperature controls, and safety features like an automatic shut-off and kick-stand. It heats up 50% faster than other curlers and evenly distributes heat throughout the barrel to ...

In The Know|News|Sep 14, 2011

SEDU Anti-Frizz Polishing Treatment

Formulated with pure Moroccan argan oil, this anti-frizz treatment creates shiny, smooth hair and protects against heat damage. SEDU’s alcohol-free formula is perfect for all hair types and provides an instantly polished look.

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In The Know|News|Sep 14, 2011

Tela Organics Hair Gloss

Made from coconut oil, organic acai oil and organic argan oil, this styling elixir provides moisture to hair damaged by the sun, chemicals, and heat styling. It penetrates deep to detangle and soothe dry scalps and is ideal for smoothing thicker ...

In The Know|News|Sep 14, 2011

Bioken Enfanti Silkway

Rich in vitamin E and alcohol free, Bioken’s Enfanti Silkway serum rejuvenates damaged hair with keratin amino acids and safflower oil to recover moisture and strength.

In The Know|News|Sep 14, 2011

Onesta Finish Firm Hold Aerosol

In its 100% recyclable can, Onesta’s Finish Firm Hold Aerosol contains certified organic botanical extracts and an eco-friendly propellant. It provides the chance to flexibly mold the hair before it sets into a firm, long-lasting ...

In The Know|News|Sep 14, 2011

O.N.E Skincare

Using organic olive oil as a base, the product incorporates sunflower oil, vitamin E and lavender and geranium essential oils. The result is an all-in-one product that provides nourishing enrichment for face, body and even hair and scalp. ...

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In The Know|News|Sep 14, 2011

Redken's Pure Force 16

This non-aerosol fixing spray applies a fine mist that dries in a flash. It adds lasting control, shine and it provides long-lasting humidity resistance and all-day frizz control.

In The Know|News|Sep 14, 2011

Matrix UL SOCOLOR Shades

Matrix has added two shades to their SOCOLOR Specialty Blonde series: Ultra.Light Ash Ash Blonde (UL-AA) an ultra-cool shade that offers neutralizing results on natural levels 5 and lighter—ideal for the brunette client that craves ...

In The Know|News|Sep 14, 2011

ORLY Back to School 2011 Collection

Inspired by the carefree attitude and thrill-seeking sensibility of youth, each bottle in this collection delivers a vivid, chip resistant formula. Colors come in Flirty (Pink Shimmer,) Frisky (Teal Creme,) Fresh (Green Creme,) and Frolic ...

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