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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Air Wave

Takara Belmont's new Air Wave product creates bouncy and wavy hair, while reducing any damage during the process. This product exposes hair to low temperatures—never exceeding 140 degrees Fahrenheit to avoid damage. Hair feels softer, retains ...

In The Know|News|Sep 14, 2011

Platinum Recovery Polish

Kenra Platinum Recovery Polish, an ultra-lightweight restorative leave-in treatment that combats dehydration and smooths the damaged cuticle (outer) layer of the hair for softness, shine and definition with natural movement. Kenra Platinum ...

In The Know|News|Sep 14, 2011

StyleSign Unlimitor

For creative finishing, this easy to use wax spray combines the control of a wax with the simplicity of a finishing spray. Extra-dry formula with color protection. All StyleSign products contain styling polymers that are enriched with bamboo ...

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In The Know|News|Sep 14, 2011

Trend Setter 410

*Temperature:The adjustable dial allows the irons to heat to 410 degree, enabling the user to choose the right temperature depending on hair type and thickness.*Longer Plates:Longer-than-normal plates allow for less time to straighten and more ...

In The Know|News|Sep 14, 2011

Island Escape

Take an exotic island escape with China Glaze this upcoming summer with a tropical, shimmering rainbow of brilliant bright colors! Mix and match these hot hues to add a candy-like pop to that summer manicure and pedicure. Colors in the ...

In The Know|News|Sep 14, 2011

Styling TEXT ME Flexible Taffy

Biomega Styling TEXT ME Flexible Taffy is a fun, ultra-pliable texturizer that lets you create random, organic separation, definition, TEXTURE and shine that lasts. Omega-rich, soy-based formula contributes to hair health and protects color. Get ...

In The Know|News|Sep 14, 2011

Color Ignite Multi Tone Conditioner

Sebastian Professional's new Color Ignite Multi Tone Conditioner comes in a new light, whipped form and provides effective spread-ability and even application across all hair fibers. The whipped form has thousands of micro bubbles that create a ...

In The Know|News|Sep 14, 2011

Straightening Gel

René Furterer's new Straightening Gel controls and smoothes frizzy, unruly hair. It's formulated to help shorten blow-out time while delivering smooth, sleek styling results and heat protection in one formula.KEY INGREDIENTS AND BENEFITS: ...

In The Know|News|Sep 14, 2011

Go Ceramic Tourmaline Styling Iron

These irons come in a burst of colors! They all contain ceramic tourmaline plate technology which produces negative ions to help seal in moisture and repel static in the hair. The also come with cushioned beveled plates come with round edges to ...

In The Know|News|Sep 14, 2011

Blush Colour Duos

These Blush Colour Duos are perfectly-paired shades that create a radiant healthy glow. The matte shades awaken skin and accentuate its natural sheen. The mineral formula is talc-free and paraben-free. Available in four shades.

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In The Know|News|Sep 14, 2011

Richesse

This is a conditioning tone on tone colorant that provides rich reflects for lustrous, glistening hair with a sophisticated blush of color. This ammonia-free cream you use on dry, unwashed hair for shiny, glistening hair.

In The Know|News|Sep 14, 2011

Spring Marcel Curling Iron

Use this iron to create waves or switch to the direct control of a Spring Load without the need for multiple irons. Available in three sizes (1", 1.25", and 1.33"), this light weight Professional Titanium Iron provides instant and even heat with ...

In The Know|News|Sep 14, 2011

IGORA Educator App for iPad and iPhone

Schwarzkopf Professional has designed and developed a stylish application with improved functionality of their proprietary "System Educator", which provides users access to hundreds of hair color formulas. Intended for use externally by salon ...

In The Know|News|Sep 14, 2011

Miracle Repair Power Protein Builder

Specially formulated for dry, damaged and brittle hair, this gentle formula by Malibu C seeks out your client's hair's weak spots, infuses moisture and strengthens them, so that the hair looks and feels more resilient.

In The Know|News|Sep 14, 2011

Iden's Texture Cream

This humidity resistant, multifunctional texturizer is rich in olive oil to add moisture into the hair, while Iden's signature bee propolis provides natural sun protection to keep hair color looking vibrant. Pomegranate extract works as an ...

In The Know|News|Sep 14, 2011

ARROJO Styling Whip

Made with Argan Oil, this is a new kind of styler for all hair types and textures. The 'whipped' consistency penetrates the hair shaft more effectively, making Whip a wonderful, lightweight all-round styler. Directions: It's so versatile it can ...

In The Know|News|Sep 14, 2011

Pravana's Perfection SmoothOutTM

Pravana's Perfection SmoothOutTM This patent-pending formula from Pravana Naturceuticals safely transforms frizzy, coarse or curly hair into soft, smooth locks. Perfection's proprietary Nano-Amino ComplexTM suspends the internal and textural ...

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