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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Island Escape

Take an exotic island escape with China Glaze this upcoming summer with a tropical, shimmering rainbow of brilliant bright colors! Mix and match these hot hues to add a candy-like pop to that summer manicure and pedicure. Colors in the ...

In The Know|News|Sep 14, 2011

Styling TEXT ME Flexible Taffy

Biomega Styling TEXT ME Flexible Taffy is a fun, ultra-pliable texturizer that lets you create random, organic separation, definition, TEXTURE and shine that lasts. Omega-rich, soy-based formula contributes to hair health and protects color. Get ...

In The Know|News|Sep 14, 2011

Color Ignite Multi Tone Conditioner

Sebastian Professional's new Color Ignite Multi Tone Conditioner comes in a new light, whipped form and provides effective spread-ability and even application across all hair fibers. The whipped form has thousands of micro bubbles that create a ...

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In The Know|News|Sep 14, 2011

Straightening Gel

René Furterer's new Straightening Gel controls and smoothes frizzy, unruly hair. It's formulated to help shorten blow-out time while delivering smooth, sleek styling results and heat protection in one formula.KEY INGREDIENTS AND BENEFITS: ...

In The Know|News|Sep 14, 2011

Go Ceramic Tourmaline Styling Iron

These irons come in a burst of colors! They all contain ceramic tourmaline plate technology which produces negative ions to help seal in moisture and repel static in the hair. The also come with cushioned beveled plates come with round edges to ...

In The Know|News|Sep 14, 2011

Blush Colour Duos

These Blush Colour Duos are perfectly-paired shades that create a radiant healthy glow. The matte shades awaken skin and accentuate its natural sheen. The mineral formula is talc-free and paraben-free. Available in four shades.

In The Know|News|Sep 14, 2011

Richesse

This is a conditioning tone on tone colorant that provides rich reflects for lustrous, glistening hair with a sophisticated blush of color. This ammonia-free cream you use on dry, unwashed hair for shiny, glistening hair.

In The Know|News|Sep 14, 2011

Spring Marcel Curling Iron

Use this iron to create waves or switch to the direct control of a Spring Load without the need for multiple irons. Available in three sizes (1", 1.25", and 1.33"), this light weight Professional Titanium Iron provides instant and even heat with ...

In The Know|News|Sep 14, 2011

IGORA Educator App for iPad and iPhone

Schwarzkopf Professional has designed and developed a stylish application with improved functionality of their proprietary "System Educator", which provides users access to hundreds of hair color formulas. Intended for use externally by salon ...

In The Know|News|Sep 14, 2011

Miracle Repair Power Protein Builder

Specially formulated for dry, damaged and brittle hair, this gentle formula by Malibu C seeks out your client's hair's weak spots, infuses moisture and strengthens them, so that the hair looks and feels more resilient.

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In The Know|News|Sep 14, 2011

Iden's Texture Cream

This humidity resistant, multifunctional texturizer is rich in olive oil to add moisture into the hair, while Iden's signature bee propolis provides natural sun protection to keep hair color looking vibrant. Pomegranate extract works as an ...

In The Know|News|Sep 14, 2011

ARROJO Styling Whip

Made with Argan Oil, this is a new kind of styler for all hair types and textures. The 'whipped' consistency penetrates the hair shaft more effectively, making Whip a wonderful, lightweight all-round styler. Directions: It's so versatile it can ...

In The Know|News|Sep 14, 2011

Pravana's Perfection SmoothOutTM

Pravana's Perfection SmoothOutTM This patent-pending formula from Pravana Naturceuticals safely transforms frizzy, coarse or curly hair into soft, smooth locks. Perfection's proprietary Nano-Amino ComplexTM suspends the internal and textural ...

In The Know|News|Sep 14, 2011

Cuccio Naturale's Foot File

This new pedicure foot file is 100 percent sanitizable and is made up of sturdy high-grade stainless steel. It provides a firm grip and leverage for tackling the toughest callus. The new intro file kit consists of 1 dual-sided metal foot file, 1 ...

In The Know|News|Sep 14, 2011

Shellac Line

This new addition expands the Shellac line to 24 chic shades plus countless layering options. CND Shellac addicts will now have more choices for the convenience of a 14-day manicure. Shellac is hypo-allergenic and 3-Free (no formaldehyde, ...

In The Know|News|Sep 14, 2011

After Dark 1" Professional Straightening Iron

The Brazilian Heat After Dark 1” Professional Straightening Iron from Belson Products features a ceramic heater that is ready in 30 seconds. The titanium floating plates are extra long, allowing the user more control as the iron glides through ...

In The Know|News|Sep 14, 2011

Funkadelic Collection

This limited edition line from Oster Professional and AE Professional features a vibrant flower scroll design that is reminiscent of the 1960s and can be found on Oster's Classic 76 clipper and T-Finisher as well as on AE Professional's Convex ...

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