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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Smooth Infusion Style-Prep

Makes styling faster and easier. Contains an exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—creates a smooth surface on hair. The organic tapioca defends against humidity for up to 12 hours while the Hydrolized ...

In The Know|News|Sep 14, 2011

Eufora Color Locking System

Contains organic aloe vera gel and squalene to give shine and light styling control. INCLUDES: Sculpture Styling Glaze: Infuses soft volume and control, while hair stays soft and moveable without flaking. Provides wear-in treatment benefits as ...

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In The Know|News|Sep 14, 2011

Glaze Mousse 13

Glazes each individual curl for shine, control and definition. Helps resist humidity and frizz with its non-flaking formulation. Keyword: Texture

In The Know|News|Sep 14, 2011

Infusion Keratin Replenisher

This formula infuses natural keratin protein and emollients into the hair—restoring moisture, repairing damage and revitalizing the overall appearance of all hair types. Keyword: texture

In The Know|News|Sep 14, 2011

Camelina Curl Refresher

2-in-1 spray that redefines curls and deodorizes hair between shampoos. The moisture-lock technology blocks out humidity for 24 hours and reduces frizz by more than 40 percent. Keyword: texture

In The Know|News|Sep 14, 2011

Leave-in Conditioning Cream

Replenishes moisture while protecting hair from harmful environmental effect. It can be used as a styling cream or a detangler. Fortified with Juvexin, a special formulation of proteins, it adds strength and repairs damage. Keyword: texture

In The Know|News|Sep 14, 2011

Texture Spray

Designed to mimic the tousled beach look, this seawater-based styling spray adds sultry, salty, beach-blown texture and body to all hair types and lengths.

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In The Know|News|Sep 14, 2011

Extenzz

Prevents curls from shrinking. It loosens tight curls without chemicals, leaving hair frizz-free in all weather conditions. Keyword: texture

In The Know|News|Sep 14, 2011

Babyliss Pro Nano Titanium 1" U Styler

Sol-Gel technology reduces friction for a strong, smooth glide, while the curved side heating plates create curls in one smooth fl ip. Straighten, add body, wave and curls. Includes a ceramic heater for consistent heat and recovery, up to 450°F. ...

In The Know|News|Sep 14, 2011

DevaConcepts DevaSun Dryer

Designed specifically for curly tresses, the DevaSun Dryer uses ion-generating technology and features three custom temperature settings for curly and wavy hair. The hand-shaped DevaFuser utilizes a 360-degree airflow to gently dry curls from ...

In The Know|News|Sep 14, 2011

Curlformers

Fun and easy to apply, Curlformers can be used to create glossy curls and loose sexy waves, or to add texture and body without subjecting hair to heat or ...

In The Know|News|Sep 14, 2011

White Sands Curling Iron

This curling iron fuses together the spring iron and Marcel methods into one tool. Utilize the professionalism and wave technique of a Marcel iron to create waves or switch to the direct control and ease of a spring load without the need for ...

In The Know|News|Sep 14, 2011

Joico K-PAK ReconstRx Vapor

K-PAK ReconstRx Vapor Iron infuses hair with K-PAK Quadramine Complex, which reconstructs and nourishes hair, working from the inside out to improve hair’s health and condition. The iron’s vented ceramic/silicon hybrid plates and Vapor Fuel ...

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