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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Curl Defining Cream

This paraben-free, silicone-free and hair color safe cream works to stretch out tightly coiled curls while adding a dose of moisture, giving a very soft hold with enough weight to stretch and elongate the curl. Hair dries conditioned, frizz-free ...

In The Know|News|Sep 14, 2011

Pravana Keratin Glazing

Pravana Naturceuticals has introduced Keratin Glazing—which creates shinier, smoother, healthier looking blowouts. Each Keratin Glazing service is a fast-acting application that resurfaces the hair, strand-by-strand, with pure keratin based ...

In The Know|News|Sep 14, 2011

Enfanti Tea Tree Shampoo

Enfanti Tea Tree Shampoo provides long-lasting relief from itching and flaking, while stimulating the scalp to promote healthy hair growth. This special formulation is fused with natural antiseptic herbs and therapeutic botanicals that help ...

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In The Know|News|Sep 14, 2011

Super Solano 3700Moda Dryer

The SuperSolano 3700Moda dryer features a compact design with a unique shorter barrel for increased control while blow drying. The SuperSolano 3700Moda dryer also features a weight balanced AC motor for optimal power and performance as well as ...

In The Know|News|Sep 14, 2011

JRS Superstar Flatiron

This flatiron has a LCD digital read out, automatically heats 0 to 356°F in seconds and manual adjusts to 470°F. Based on the ancient Chinese tradition of Bangchui, this flatiron vibrates hair into smooth, shiny, soft texture. FEATURES: Dual ...

In The Know|News|Sep 14, 2011

Soma Smoothin' Shampoo

Smoothin’ products get rid of frizz and protect the hair from thermal damage. Together, the Smoothin’ combo (shampoo and conditioner) transform hair into smooth, soft, and detangled shiny hair. Smoothin’ Shampoo contains a combination of ...

In The Know|News|Sep 14, 2011

Argania Styling Cream

Argania Styling Cream is made with Argan oil, Keratin, Collagen and Pro-Vitamin B5 to hydrate, give beautiful shine all while providing ultra light hold. This non-sticky formula glides through hair with ease, and also provides heat protection ...

In The Know|News|Sep 14, 2011

Bio-Hydrate Moisturizing Conditioner

This high performance reconstructor is formulated with a combination of herbal ingredients and organically derived formulations. Herbs such as horsetail, chamomile, peppermint, rose, stinging nettle, lemon grass, and althea all help contribute ...

In The Know|News|Sep 14, 2011

Bassu Gold

This oil is ideal for medium to coarse hair. Babassu oil penetrates carrying Argan, Omega 3, Ceramide III and antioxidant rich Color Vita Complex. Helps to shine, soften and smooth hair. Free of artificial color.

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In The Know|News|Sep 14, 2011

Intra Force Scalp Stimulate

This professional dual-action microdermabrasion scalp treatment provides gentle mechanical and chemical exfoliation for denser-looking hair. Soothes and stimulates the scalp to provide a healthy scalp environment. This product is part of ...

In The Know|News|Sep 14, 2011

K-PAK Color Formulator

K-PAK Color Therapy Shampoo: This color-preserving, reconstructing shampoo gently cleanses hair while improving its elasticity and shine and preventing color loss. Breakthrough QuadraBond Peptide Complex™ restores and protects hair’s natural ...

In The Know|News|Sep 14, 2011

Chromasilk Color Formulator

Change the way you color, with Pravana Naturceuticals' new application for iPhone, the Pravana ChromaSilk Formulator. With this handy app you will be able to conveniently formulate colors with a wave of your hand in the palm of your hand! This ...

In The Know|News|Sep 14, 2011

Smooth Infusion Style-Prep

Makes styling faster and easier. Contains an exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—creates a smooth surface on hair. The organic tapioca defends against humidity for up to 12 hours while the Hydrolized ...

In The Know|News|Sep 14, 2011

Eufora Color Locking System

Contains organic aloe vera gel and squalene to give shine and light styling control. INCLUDES: Sculpture Styling Glaze: Infuses soft volume and control, while hair stays soft and moveable without flaking. Provides wear-in treatment benefits as ...

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