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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Enjoy Professional Leave-in Conditioner

Recommended for all hair types, ENJOY Leave in Conditioner protects and detangles hair while providing extra moisture. Keratin Amino Acids naturally repair and strengthen hair, adding elasticity. Panthenol thickens and moisturizes strands while ...

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In The Know|News|Sep 14, 2011

Orofluido Beauty Elixir

Hair elixir created with a blend of three organic natural oils—Argan, Cyperus and Linseed—which absorbs into the hair to impart luster without residue or added weight. Orofluido gives hair shine, silkiness, lightness, volume and strength. This ...

In The Know|News|Sep 14, 2011

D:FI Beach Bum

Beach bum is a texturing spray with long lasting flexible hold, volume and matte finish. Sea Salt and Magnesium Sulfate provide volume while creating separation and definition for a sexy sun-dried, windswept look.

In The Know|News|Sep 14, 2011

Pravana Beach Wave Control Mist

The Beach Wave Control Mist is a hydrating, strengthening solution which adds soft, supple waves to the hair. Whether you’ve had the Pravana Beach Wave service and want to maintain the lush look, or whether you just desire to add shine and ...

In The Know|News|Sep 14, 2011

Rusk Deepshine oil

Deepshine Oil, formulated with Rusk’s unique Marine Nutrient Complex, is a marine mineral-enriched argan oil treatment that smoothes the cuticle, eliminates frizz, hydrates hair, and improves elasticity. Perfect during the hot summer ...

In The Know|News|Sep 14, 2011

Ouidad Sun & Sport Spray

Perfect for sun, swimming and sports this leave in spray protects hair from harsh environments and damaging sun exposure. Ouidad Sun Shield offers a gentle UV filter for increased sun protection, and deep conditioning benefits that leave hair ...

In The Know|News|Sep 14, 2011

Rejovenol Brazilian 24 Hours

A non-heavy sprayable treatment formulated for the client who doesn’t want any residue on the hair. The same level of relaxation as Original but with a instant light-weight appearance. Leave on period: At least 24 hrs. Longevity(*): 2-3 months

In The Know|News|Sep 14, 2011

Matrix Thermal-Active Repair Cream

Biolage introduces Thermal-Active Stylers, the brand’s first heat-activated styling products that not only protect, but actually repair hair during heat styling for touchable, strength-infused styles with shine. The Biolage Thermal-Active ...

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In The Know|News|Sep 14, 2011

Joico Humidity Blocker

Humidity Blocker is a fusion of essential lipids, UVA/UVB filters and antioxidants to protect hair by shielding against ozonic and free radical damage. A technologically superior combination of lightweight polyurethane resins to deliver maximum, ...

In The Know|News|Sep 14, 2011

MINDBODY, INC.

Your relationship with your clients is fundamental to your salon’s well being. MINDBODY’s web-based software gives you the tools to strengthen that relationship by giving your clients more flexibility and control over when and how they schedule ...

In The Know|News|Sep 14, 2011

Curls Like Us Cloths

These cloths are particularly for your curly clients who want luxurious curls in half the time. These cloths are shaped like a pillowcase, but open on both ends. To work the cloths, put hair inside the cloth and with one hand on each end scrunch ...

In The Know|News|Sep 14, 2011

Bio Silk Therapy 17

This treatment in particular protects hair from fading, against environmental damage, split ends, frizz, flyaways and it’s a thermal protector too. This particular leave-in conditioner is a mist, so it won’t leave hair heavy and bogged down.

In The Know|News|Sep 14, 2011

American Crew’s Citrus Mint Collection

The set comes with Refreshing Shampoo, Cooling Conditioner, Mosturizing Body Wash and High Hold Styling Gel. The blend of the citrus with the kick of cool mint makes this line really special, and it sounds so refreshing. Great set for sunburnt ...

In The Know|News|Sep 14, 2011

MiN New York Solution 2 Post Shave Treatment

This treatment for both men and women alleviates bumps and ingrown hairs. However, it is also handy as a moisturizer, and it helps prevent acne and blemishes. The solution in this post-shave treatment is formulated with aspirin and organic ...

In The Know|News|Sep 14, 2011

Marcia Teixeira Brazilian Keratin Treatment

How long it’s been on the market: 3 ½ years. What it does: It enables the molecules of keratin, which is the protective substance in our hair, skin and nails, to penetrate the hair cortex, improving and repairing the condition of the hair from ...

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