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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Sep 14, 2011

Bio Silk Therapy 17

This treatment in particular protects hair from fading, against environmental damage, split ends, frizz, flyaways and it’s a thermal protector too. This particular leave-in conditioner is a mist, so it won’t leave hair heavy and bogged down.

In The Know|News|Sep 14, 2011

American Crew’s Citrus Mint Collection

The set comes with Refreshing Shampoo, Cooling Conditioner, Mosturizing Body Wash and High Hold Styling Gel. The blend of the citrus with the kick of cool mint makes this line really special, and it sounds so refreshing. Great set for sunburnt ...

In The Know|News|Sep 14, 2011

MiN New York Solution 2 Post Shave Treatment

This treatment for both men and women alleviates bumps and ingrown hairs. However, it is also handy as a moisturizer, and it helps prevent acne and blemishes. The solution in this post-shave treatment is formulated with aspirin and organic ...

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In The Know|News|Sep 14, 2011

Marcia Teixeira Brazilian Keratin Treatment

How long it’s been on the market: 3 ½ years. What it does: It enables the molecules of keratin, which is the protective substance in our hair, skin and nails, to penetrate the hair cortex, improving and repairing the condition of the hair from ...

In The Know|News|Sep 14, 2011

Rusk Deepshine Smooth Keratin Care

What it does: These sodium and sodium chloride-free, color safe formulas strengthen and smooth the hair. Natural keratin, vitamins and nourishing marine botanicals help prevent breakage and provide thermal protection. They help restore ...

In The Know|News|Sep 14, 2011

Keratin Complex Smoothing Therapy by Coppola

How long it’s been on the market: It was launched 2 ½ years ago and its growth during that time has been phenomenal. What it does: Keratin Complex leaves hair shiny, smooth and silky for three months. It reduces frizz and curl up to 95 percent ...

In The Know|News|Sep 14, 2011

Kerafusion Keratin Treatment by De Fabulous

How long it’s been on the market: Almost seven months. What it does: Kerafusion restructures and rejuvenates even the most fragile hair while smoothing and eliminating frizz completely. Kerafusion combines Keratin proteins with De Fabulous' ...

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