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Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.
With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.
What it does: These sodium and sodium chloride-free, color safe formulas strengthen and smooth the hair. Natural keratin, vitamins and nourishing marine botanicals help prevent breakage and provide thermal protection. They help restore ...
How long it’s been on the market: Founded in 2006, but in February, the hair taming system was relaunched with Juvexin, an active ingredient in all of Global Keratin’s products including the treatment and aftercare line of shampoos, conditioners ...
How long it’s been on the market: It was launched 2 ½ years ago and its growth during that time has been phenomenal. What it does: Keratin Complex leaves hair shiny, smooth and silky for three months. It reduces frizz and curl up to 95 percent ...
How long it’s been on the market: Almost seven months. What it does: Kerafusion restructures and rejuvenates even the most fragile hair while smoothing and eliminating frizz completely. Kerafusion combines Keratin proteins with De Fabulous' ...
Argan oil-infused formula hydrates, softly holds, and helps smooth, define and protect curly hair.
Slides through curls without ripping or tugging. Easy tool for Ouidad’s “rake and shake” technique.
Blocks out humidity for up to 24 hours while simultaneously reducing frizz by 40 percent.
Transparent gloss formula finishes any hair style with high shine and moveable texture.
CHI 44 Ceramic technology combines 44 inorganic substances with far infrared, negative ions and moist heat for silky hair.
Creates lift and height to short hair lengths while sealing in moisture and reducing static.
Features a built-in, refillable liquid reservoir that delivers ReconstRx VaporFuel deep inside the hair as it styles.
Uses nano-diamond technology, pointed tips that reach to the scalp, and a rounded barrel for flips and curls.
Titanium surface provides even heat distribution and durability under extreme temperatures.
Rebuilds, nourishes, improves elasticity, shine, and offers long lasting conditioning benefits.
Features ionic, tourmaline, ceramic and far infrared heat technologies for shiny hair.
Curl stick with a tapered ceramic-coated barrel, rubberized grip, and 25 adjustable heat settings.
Maintains the essential protein and moisture levels of the hair to produce natural curl formulation and bounce.
