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A former cosmetology textbook editor, Victoria Wurdinger has visited salons from Moscow to Miami. She was the first beauty journalist to win an international award for her coverage of the British Hair Fashion industry, the first to visit salons in the former East Germany one month after the fall of the Berlin Wall, and the first to conduct a photoshoot in Moscow’s Red Square for a beauty magazine after the break-up of the U.S.S.R. As a freelancer, Victoria has written for dozens of publications, including Modern Salon, Hairdressers Journal (UK), Top Hair (Germany), Color & Style, Celebrity Hairstyles, Longevity and Drug Store News, as well as several websites. Additionally, she has developed educational programs and DVD scripts for dozens of publishers and marketers. The winner of several American Society of Business Press Editors awards, Victoria is the author of numerous books, including Competition Hairdesign, The Photo Session Handbook, 101 Quick Fixes for Bad Hair Day and Multicultural Markets. For the latter, she conducted extensive historical research, sometimes working with Spanish translators to explore early methods of hair styling in the Latino community. Multicultural Markets contains the never-before-published history of ethnic beauty culture in the United States.
Imagine specializing in hairstyles that take two days to create. No wonder registered Sisterlocks Consultant Sabrina Davis is Orlando’s Queen of Roots. Clients fly in from as far as London for appointments with natural hair specialist and ...
When Monna Bianca moved from a salon in Chicago’s Lakeview area to a far-flung suburban Salons by JC suite, just one client followed her. What she did next was risky, but it paid off fast.After nine years as a stylist, Monna Bianca ...
Sketching out your career path well before you have your license in hand sets you up for success and eases job-hunt-induced-panic.When Michelle McKinney was in cosmetology school, she concentrated on studying for tests, creating a portfolio and ...
Kortney Norris has specialized in editorial, updos and haircolor for 5 years. Her Soul by Kortney at Salon Lofts Keystone at the Crossing is in Indianapolis, Indiana, and she’s rented there for two years. Being entrepreneurial is in her ...
Chad Clark shares his best business-builders, which he personally used with great success when moving from LA to the “central valley,” where high ticket prices don’t fly.
Judit Hillman emigrated from Romania to pursue her American dream, but she mastered five-star service before venturing out on her own.
When Tyra Lynn Wahl married a military man, she had to build and re-build her business from California to South Carolina. Business cards, referral programs and a strong educational foundation served her every time.
After owning a salon for 14 years, Paul Orlandi went solo to re-focus on educating. The payoffs were huge.
Corrine Mathison used what mentors taught her, client relationships and referrals to build and maintain her business. She doesn’t even have a Facebook page.
In addition to educating for Wella Professionals, Peg Cribari founded her own Cribari Advanced Salon Seminars.
Solo Artist Martina Neal took this client’s daughter from Level 4 to intense red in one step.
When Monica Byrne built-out a private studio in her own back yard, she had to attract clients closer to home. Not a problem for this outgoing master colorist.
Julie Yokoyama has thrived working solo for nearly 30 years and put two daughters through college on her earnings, all by choosing the right clients for her.
For 2016, Kenra Professional is building-up its online video and free webinar education, creating business-building brunches and even bringing customized training right to individual renter’s suites.
When Zeus Garca realized hairdressing was seen as a trade in the U.S. but a profession in Europe, he took the highest educational ground he could.
Seanna Oglesby is a super cut-and-color pro the industry might have lost, had she not found a highly professional rental salon.
Do you track performance standards or benchmarks? Chris Sulimay, author of Shop Talk, which details proven ways for industry professionals to grow their incomes, says setting and tracking goals are key making more money. Coming from a ...
