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The Art of Listening
Wondering how to keep clients happy? Listen up! Your clients will tell you everything you need to know to keep them happy. Writer Rosanne Ullman delves into customer service in the spa industry. Use these tricks in the salon chair as well!
Wigging Out
Shevy Emanuel, founder of Shevy Wigs and the new Shevy Pro Division shares her wig expertise so you can feel confident in recommending wig options to clients.
Understanding a Photo Shoot
In tight economic times like these, the photo shoot can be the first budget line item that gets deep-sixed. Salon owners who stage these shoots season after season, however, wouldn’t drop them for anything.
Robert DiTacchio: Career of a salon manager
A former platform artists settles into a mid-size urban salon.
Jeremy Scheifflee: Career of a salon educator
The rise to the top came early and easily for this member of the Sam Brocato Creative Design Team.
A positive attitude will keep your salon clients coming back
“One of the hardest things for a stylist to learn is how to stay UP with high energy all day long,” says energetic stylist Kathy Jager, author of As the Chair Turns.
How to attract salon clients who will spend a lot on their hair
“Seek women who need gray hair coverage,” Cleveland-area salon owner Sally Zarlinga advises stylists just starting to build their clientele. These are big-ticket clients.
Hair Color tips: Mixing Two Coloring Methods
When you mix two coloring methods, the result can be a bigger ticket. And if you time two services properly, neither you nor your client will need to spend extra time.
Hair Styling Tips: Secrets of Lift
From monitoring the sales of different tools, Jeff Schwartz of The Cricket Company observes that clients increasingly want some lift with their straight hair.
3 Simple Skills for Success
Dynamo Kathy Jager tracks down the skills you’ll need to master not just for professional success but for happiness in life!
Salon Job Search Dos and Don’ts
Congratulations! You’ve made it through school. Now here comes the hard part—finding your first job.
Tip for new hairstylists: Think positive!
If the thoughts you see here represent what’s been hanging around your brain, think again!
How to choose the right salon for your first salon job
Industry icon Vivienne Mackinder offers new cosmetologists advice on choosing a salon that will keep you motivated.
How to deal with salon clients or co-workers who criticize you
Whether you’re dealing with a complaining client, a manager who’s disappointed in your performance or a coworker who’s driving you crazy, follow these specific steps for a happy outcome.
Self Promotion = Stylist Stardom
Being a cosmetologist today means that you wear many hats, but you also have enormous opportunity to become a star.
How to talk to your salon clients about retail hair products
How to walk the line between the friendly chat and some serious hair talk? Industry guru Kitty Victor offers a great tip for taking control of the conversation with the client during a hair service.
Maureen Anlauf: Career of an editorial hair stylist
A repeat NAHA winner traces her path from salon hairdresser to competition champion.