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Career|Articles|Mar 1, 2017

Why Professionals SHOULD Sell Retail Products

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Color|Articles|Mar 1, 2017

Four Icy Blonde Formulas You Must Know

Four lovely icy blondes were chatting up a storm at a special training for Living Proof educators. The ladies, together, represented some of the prettiest dimensional pale shades ever seen. We had to know: WHAT IS YOUR FORMULA. Here they share.

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