Damage protection, is one of the top concerns of women who undergo haircolor and lightening services. While today’s women don’t hesitate to experiment with beauty, they do wish they could experiment without having to compromise the health of their locks.

According to MODERN SALON’s Process Hair Color Research, it has been found that 80 percent of women would add on additional services to their hair color appointments to ensure protection of their hair from damage during a technical services.

L'Oréal Professionnel introduces Smartbond, the haircare treatment that protects the hair and strengthens the hair fiber during the coloring or lightening process. According to the brand, Smartbond’s efficacy comes from its unique development—it was tried and tested by 700 hairdresser worldwide and co-developed by 11 L'Oréal Professionnel hairstylists, including respected US industry stylists: Johnny Ramirez, Jason Backe and Lena Ott.

Smartbond is the professional trusted and proven treatment to achieve softer, shinier, healthier hair no matter how extreme of a color or lightening transformation. The end result is an enhanced technical in-salon service for the client that is continued at home with the at-home treatment. “With Smartbond hair no longer has to be compromised during any color or lightening services we do at the salon,” says Jason Backe, L’Oréal Professionnel Artist and Co-Owner/Colorist at Ted Gibson Salon. “Smartbond provides my clients the best hair they can achieve with any color services I give them.”

L'Oréal Professionnel International Hairstylist and founder of Lived-In Color, Johnny Ramirez agrees. “Women come to see me and expect to be in the chair for hours to get that Lived-In Color. They leave loving their haircolor, but now they leave loving both their haircolor and the feel and shine of their hair, making it even more worthy of that 8-hour process they sit through with me. Smartbond is the perfect complement to my “Lived-In” style it keeps the color experience effortless for my clients without having to worry about damage.”

L’Oréal Professionnel SmartbondL’Oréal Professionnel Smartbond service is now available in salons.