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Career|Articles|Dec 1, 2014

Old School Marketing

If you build it, they will come.  Everyone is familiar with that saying.  If you build it old school, they will come and stay.  That is my new twist on the old saying.I am in the midst of building it “old ...

Career|Articles|Nov 27, 2014

Depression Cues and Clues

(This is a version of an excerpt from an article published in the Healthy Hairdresser section of the December 2014 issue of MODERN SALON.) Those who have faced depression or walked along the edge say that you can try to keep yourself from ...

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Career|Articles|Nov 27, 2014

The Tricky Mind

(This is a version of an excerpt from an article published in the Healthy Hairdresser section of the September 2014 issue of MODERN SALON.) Patrick McIvor is grateful to have found a creative career. “I have bipolar mania,” ...

Career|Articles|Nov 26, 2014

3 Ways to Build Your Clientele

Paul Tate, CEO of Shortcuts Smarter Business Technology explores how to build a successful column with Ron Love, the mastermind behind the expanding gentleman’s hairdressing brand 18|8. "You can spend 10 years building your book ...

Galleries|Articles|Nov 26, 2014

Fire and Ice by Robert Bushy

Robert Bushy, award-winning stylist and owner of SENSE salon in Madison, Wisconsin, has graced the pages of some of the nation’s most well-respected publications (including our own). His latest collection, H20, featuring exaggerated shapes ...

Career|Articles|Nov 26, 2014

On Set With DevaCurl's Colin Walsh

Ask a stylist what professional beauty brand is synonymous with curly hair, and DevaCurl will more than likely be at the center of conversation. The multi-cultural beauty brand founded 12 years ago by Lorraine Massey started where all successful ...

Style|Articles|Nov 26, 2014

L'Oréal Professionnel's F/W 2015 It Girls

Reveal your client’s inner it girl this season with L’Oréal Professionnel’s latest fashion and celebrity inspired looks, brought to life by it girls across the globe (Jerry Hall, Helena Bordon and Loan Chabanol). Colored and ...

In The Know|News|Nov 26, 2014

10 Tips To Instagram Stardom

We are often asked how to get recognized on instagram. We know it’s not easy, but it is SOOOO worth it. Many professionals have earned new clients as a result of a great IG page. Ten tips to Instagram stardom here.

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Career|Articles|Nov 25, 2014

How-To: Pretty Pouf Pony

A pouf pony is a magical marriage of done up and functional. It's the last in our pony series (also featuring a posh half-up pony and a chic and sleek pony), and we're already calling dibs on this one for holiday parties.Pureology ...

Career|Articles|Nov 24, 2014

How-To: Mermaid Braid

Braids are incredibly versatile, which is probably a big part of the reason they are becoming more of a style mainstay than just a trend."I am here to tell you that the mermaid braid is the newest thing in hair," says ...

Career|Articles|Nov 24, 2014

Heads Up: Clients Never Forget

Does it really take six meetings to change a first impression? Do we start from scratch each time we meet? How important is that one indelible, tattoo-like encounter that makes a first impression? Who cares, some might think? You care, because a ...

Galleries|Articles|Nov 24, 2014

Symphonic Structures

This black and white collection is a celebration of hair’s shine, shape and femininity. “The Symphonic woman is classic, classy and timeless. She is fashionable and everpresent,” says Alexandra Newman-Sandowsky, a stylist at ...

Career|Articles|Nov 24, 2014

Un-fad Your Diet

People like to believe in something and belong to something, and in the weight loss industry that feeds into a series of fad diets, each one with its die-hard fans. They’re vegans or Atkins people or South Beach skinnies. But a book ...

Galleries|Articles|Nov 24, 2014

Holiday Allure

Ted Gibson, who coifs countless celebrities, treats every client as if she is a star prepping for her red-carpet moment. For many women, that red-carpet moment might be during the holidays and, more traditionally, New Year’s Eve.

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