
In The Know

Pureology Launches New Strength Cure Best Blonde
Help your clients live their best blonde life with help from Pureology’s new Strength Cure Best Blonde, a three-step system that includes a sulfate-free dark purple shampoo, a dark purple toning conditioner and a daily hair repair treatment to help tone and neutralize brassiness while protecting and repairing damaged hair.

Ash Fortis Raises Awareness for Invisible Disabilities Week
Illnesses like arthritis, lupus and Crohn's aren't always apparent to others, but can be crippling just the same. Butterfly Circus educator Ash Fortis raises awareness for Invisible Disabilities Week by sharing her struggle with Crohn's during an Instagram takeover for Ecoheads.

Step in the Right Direction: Three New Mats from Smart Step
In addition to launching the Barber Mat, Vintage Leather and the 360, Smart Step is also offering an exclusive branding option known as the Signature Design. This branding means you can customize your standing solutions.

What Every Potential Assistant Should Know
Arik Efros, owner of the Eva Scrivo Salons and Academy, shares his top five tips for salon owners and assistants when looking for the perfect fit.

Aveda Launches Speed of Light Blow Dry Accelerator Spray
The primer features a unique blend of ingredients from sugar beets, corn and coconut to help detangle hair and seal the cuticle in order to cut drying time in half.

Mizani USA Introduces the New Texture Squad Pros
The team is a group of professional hairstylists with a specialty in textured hair.

Global Zoom 2018 - It's a Wrap
the Goldwell/KMS/Oribe annual event just wrapped up in Toronto, Canada. The annual event celebrates the Color Zoom Challenge Competition and the launches and exciting new techniques introduced by the brands under the Kao umbrella.

Decade of Devotion: Oribe Celebrates 10-year Anniversary
As Oribe celebrates its 10-year anniversary, we take a look back at the milestones and show how the original products are just as relevant even a decade after Oribe’s launch.

Refresh Dry Shampoo Foam by Kenra Professional
Refresh Dry Shampoo Foam is a cleansing foam infused with glacial oceanic mineral water to gently cleanse. This product features a unique targeted nozzle that erases excess product with a powderless feel to create a clean slate for styling.

Amika to Add Two New Products to its Detox Collection
On October 1, Amika will launch two new scalp health products to into its Detox Collection: the Reset Exfoliating Jelly Shampoo and the Reset Pink Charcoal Scalp Cleansing Oil. The new products can be used together or alone to help restore health and bring balance to your clients' scalps.

Farouk Systems Hosts Latin American Distributor Meeting
As they continue to expand globally, Farouk Systems Inc. recently hosted a two-day event for their Latin American partners in Houston, TX.

Sip, Sip; Snip, Snip: Examining the Implementation of the Drybar Bill in California
Attorney Kavin Williams walks owners through the recent legislation allowing California salons to serve complimentary beer and wine, how the bill overcame opposition and what has happened since its implementation.

Sam Villa Shares Tips To Social Media Success
Sam Villa is an industry icon. Throughout his four decades in the industry, Villa has mastered many things, including social media. Here he shares his thoughts about these platforms and includes his tips for success.

How You Can Help Beauty Pros Impacted by Hurricane Florence
Two industry relief efforts are looking for funds to help the beauty professionals and beauty-based businesses that have been impacted by Hurricane Florence.

Angelo David Pisacreta and Jacob Guttman Introduce the Flex Brush
It is designed for both wet and dry hair and bends to follow the contours of your clients' heads, massaging their scalps and stimulating the production of natural oils. The brush has vents for heat to pass through it, so blow drying won’t damage the brush.

Brian Ahrens Appointed New North American GM for Revlon Professional Brands
Ahrens will be overseeing American Crew, CND and Revlon Professional in the U.S. and Canada.

Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done
Inspired by the success of its #30Days2Grow challenge, Phorest Salon Software designs a week-long retail competition, invites all salons to enter, and issues daily challenges to the participants. What happens to these salons' retail sales is beyond inspiring.




