
In The Know

OPI's 2015 Brights Collection
Summer Brights We don’t trust the groundhog to signal the end of winter, but when OPI releases its 2015 Brights Collection, we know it’s time to bust out the sandals. The electrifying palette ...

Wahl Hot Lather Machine
Wahl announces the release of its Hot Lather Machine, an attractive, updated and efficient appliance for barbers or stylists who want to offer hot lather services for their clients.The new machine is part of the Wahl '19 line, which focuses ...

Kenra Color No Ammonia Lightener
Kenra Color No Ammonia Lightener is a dust-free, fragrance-free, white powder with a lifting strength of up to 7 levels in a single application.Formulated without ammonia, this lightener delivers quick, lift power that is less damaging to the ...

Chrystofer Benson Collective Provides Tools, Education
Benson's BestPlatform artist, NAHA winner and Matrix Artistic Director Chrystofer Benson has launched Chrystofer Benson Collective (CBC), a hairdressing brand offering cutting, coloring, styling and education tools and ...

Truss Miracle Fast Repair
Truss’ Miracle Fast Repair has just been launched in the U.S. after seeing success in South America—specifically Brazil. The line repairs damaged hair and promotes shine with a formulation rich in ...

New SoBoost Color and LightInsider Lightening System from Matrix
So NewTo easily intensify or neutralize haircolor, Matrix introduces SoBoost Color Additives. SoBoost can be added to most Matrix SoColor and Color Sync formulas for personalized, customized color and artistry. The direct dyes ...

Grey to Gorgeous Collection from Goldwell
Gray DayThe new Grey to Gorgeous collection from Goldwell is six new color looks to cover, enhance or blend natural grays. The coverage formulas combine multi-layer color technology with oxidative dyes and highshine direct ...

Bond-Strengthening Solution: ColorpHlex
pHlexin'Color can be damaging, but now ColorpHlex is trying to make amends before the damage occurs. The color-strengthening solution penetrates, protects and strengthens hair during color and lightening processes with its ...

Power Blonde Lightening and Toning System from Scruples
Power MoveNew this month is Scruples’ Power Blonde lightening and toning system. The line includes lightening powder, Conditioning Gel Toners, shampoo and conditioner— all made to maintain integrity of light, ...

GrandeHair System for Thinning Hair
The GrandeHair system is created for clients with hair loss who are looking for thicker, healthier hair. The system includes a Stimulating Laser Comb, which uses low-level laser technology and high-tech LED to stimulate ...

Paul Mitchell Awapuhi Wild Ginger MirrorSmooth Line
Mirror, MirrorThe latest editions to the Paul Mitchell Awapuhi Wild Ginger line are MirrorSmooth products, which work to smooth the cuticle, reduce frizz, add shine and protect against thermal damage. The range ...

Bondplex Service from Hair Forensic Laboratories
Color TechHair Forensic Laboratories is entering the relatively new hair bond category with Bondplex, which is designed to use with chemical hair treatments to prevent damage without adding to processing time or changing developer ...

Colorful Spring Tools from Spilo
Spring FlingColorful new tools are rolling out just in time for spring and summer from Flowery, Spilo and ToolWorx. The Color Pop collection from Flowery features bright neons as well as floral hues on its buffi ng wands ...

Living Proof Blowout
Blow Out to Go OutNew Blowout from Living Proof makes blowouts in the salon and at home easier and speedier. Blowout reduces amount of brush work needed to shape style, locks in shape and creates grip while protecting ...

Earth Day Beauty: Pravana NEVO Collection
The PRAVANA NEVO Collection contains PRAVANA's exclusive Drops of the Amazon, a natural complex designed to nurture, protect and preserve the surface of hair with three ingredients derived from some of the most resilient plants ...

Brazilian Bond Builder from Brazilian Blowout
Bond Strong B3 Brazilian Bond Builder from Brazilian Blowout is the newest addition to color services. The professional tool can be mixed into any color formulation to reattach and build bonds for stronger, healthier hair and ...

Successful Email Marketing: Building a Dream Database
You could have the most well-planned email campaign, but if you don’t have a growing list of subscribers – those clever, stylish emails you built could have a low return on investment.When executed properly, email marketing can be ...




