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Kenra Professional's new Sugar Beach Spray 7 uses purified sugar cane extract to create sexy, ocean texture and nondrying, windswept waves without stickiness or crunch. The sugar technology in the Kenra Sugar Beach Spray provides increased texture, touchable hold and lightweight, soft waves. Visit kenraprofessional.com.
The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.
Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.
Japanese beauty brand YA-MAN Ltd., introduces new tech-forward beauty devices for home use such as the YA-MAN Spa Styler Blow Dry + Scalp Massage.
Formulated for both men and women, the key ingredient in the new Tea Tree Trio Hair Collection by Scruples Haircare is Tea Tree Oil, a natural cleanser that fights off daily chemical buildup and dead skin.
Olivia Garden's CurlyHair collection includes three brushes for of varying curl types: wavy, curly, and coily.
Mia Beauty's new Delta Curling Iron has a unique triangular shaped barrel for creating voluminous, triangular, whimsical, sexy curls.
R+Co’s new CANDY STRIPE Protect + Prep Detangling Spray is a leave-in product that detangles and nourishes hair with protective ingredients such as Pink Berry, Cocoa + Matcha Extracts, and Sugar Glycols.
Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.
R+Co CHAINMAIL Thermal Protection Styling Spray provides 450°F protection for use with hot tools, with flexible hold and a voluminous, smooth finish.
Crafted with upcycled seaweed, KMS’s new CONSCIOUSSTYLE Beach Style Crème delivers weightless hydration and hold for a windswept, beachy look.
Moroccanoil’s new Frizz Control Shampoo and Conditioner is the newest addition to the brand’s Frizz Control Collection, restoring manageability and shine to frizz-prone hair.
GAMA introduces its new IQ3 dryer, offering 'Smart Performance,' energy efficiency, and optimal hair health.
Follicle Filler is a two-step rebuilding and restoring professional treatment for chemically damaged, brittle, and weak hair.
René Furterer's new Head Spa Purifying Scrub Detox is its newest addition, joining a new and improved Head Spa Complexe 5 Stimulating Plant Concentrate and Head Spa Astera Soothing Concentrate.
R+Co's new HOT SPELL straightening blowout balm fights frizz while GRASP is a shaping balm perfect for slicked back looks with a pliable, airbrushed finish.
CHI is expanding its Royal Treatment Professional Range, adding four new lines, using the same natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.
L’ANZA Introduces its Healing Curls Butter Whip Styling Foam.
