KMS introduces a new collection of Hybrid Finishers that are inpsired by the cutting-edge looks and cultural diversity of London street style. The three styling products provide multifaceted benefits for all hair types and include a Hybrid Claywax, a Molding Pomade and a Hard Wax.

“Street style in London is becoming more and more versatile,” says Sam Burnett, a UK-based, award-winning hair stylist and KMS Global Style Council Member. “People aren’t afraid to be who they are, and our new collection embodies that spirit with products that celebrate individuality and encourage self-expression, no matter what your hair type.”

The Hybrid Finisher collection includes:

• HAIRPLAY Hybrid Claywax: The first clay by KMS to combine a mattifying touch with a moldable consistency. It provides a dry finish like a clay, but also works like a wax for firm, long-lasting hold with extra body and thickness.

• HAIRSTAY Molding Pomade: This molding pomade knows no limits, creating everything from sleek looks with a shiny, wet finish to touchable, casual street styles with maximum flexibility and hold.

• HAIRSTAY Hard Wax: The pliability of this wax makes it easy to create textured looks that can be reworked or redefined throughout the day. Its dry consistency gives hair a natural finish without the greasy feel that wax typically leaves behind.