
Moroccanoil Introduces Overnight Leave-in Mask: The Ultimate Treatment for Deep Hydration and Lasting Smoothness
Moroccanoil's new hair mask features innovative vegan snail mucin to help seal in moisture and smooth hair overnight.
Redken’s new All Soft Mega superfood-infused hair care system was specifically designed to soften, nourish and replenish severely dry hair.

Redken’s new All Soft Mega superfood-infused hair care system was specifically designed to soften, nourish and replenish severely dry hair.
Infused with a nourishing superfood mix of sacha inchi extract, aloe vera gel, cactus extract and Redken’s exclusive ROOT-CORE-TIP (RCT) Protein Complex to treat hair from the root to the core to the tip, the new line can help dry, coarse and unmanageable hair be touchably soft, smooth and full of shine.
The All Soft Mega range includes a Shampoo, Conditioner, Mega Mask, Hydramelt Leave-In Conditioner and, a first for the brand: a Recovery Tissue Mask Cap. The mask is designed to be used weekly for 10 minutes in the shower. Inspired by Korean Beauty and its trending hydrating facial masks, the mask delivers intense moisture to severely dry, coarse hair to increase hydration and manageability.
The range includes:
Redken All Soft Mega Shampoo: Softens and adds hydration to severely dry hair while preventing moisture loss.
Redken All Soft Mega Conditioner: The conditioner nourishes dry hair from the root to the core to the tip.
Redken All Soft Mega Mega Mask: This dual formula combines the deep conditioning of a mask with the benefits of a care extender.
Redken All Soft Mega Hydramelt Leave-in Cream: As a moisturizing lotion, this cream leaves hair moisturized without making it feel weighed down.
Redken All Soft Mega Recovery Tissue Mask Cap: Intended to be used once a week for 10 minutes in the shower, this mask cap offers intensive at-home treatment for 60% less breakage when used with the All Soft Mega Shampoo.

Moroccanoil's new hair mask features innovative vegan snail mucin to help seal in moisture and smooth hair overnight.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Japanese beauty brand YA-MAN Ltd., introduces new tech-forward beauty devices for home use such as the YA-MAN Spa Styler Blow Dry + Scalp Massage.

Formulated for both men and women, the key ingredient in the new Tea Tree Trio Hair Collection by Scruples Haircare is Tea Tree Oil, a natural cleanser that fights off daily chemical buildup and dead skin.

Olivia Garden's CurlyHair collection includes three brushes for of varying curl types: wavy, curly, and coily.

Mia Beauty's new Delta Curling Iron has a unique triangular shaped barrel for creating voluminous, triangular, whimsical, sexy curls.

R+Co’s new CANDY STRIPE Protect + Prep Detangling Spray is a leave-in product that detangles and nourishes hair with protective ingredients such as Pink Berry, Cocoa + Matcha Extracts, and Sugar Glycols.

Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.

R+Co CHAINMAIL Thermal Protection Styling Spray provides 450°F protection for use with hot tools, with flexible hold and a voluminous, smooth finish.

Crafted with upcycled seaweed, KMS’s new CONSCIOUSSTYLE Beach Style Crème delivers weightless hydration and hold for a windswept, beachy look.

Moroccanoil’s new Frizz Control Shampoo and Conditioner is the newest addition to the brand’s Frizz Control Collection, restoring manageability and shine to frizz-prone hair.

GAMA introduces its new IQ3 dryer, offering 'Smart Performance,' energy efficiency, and optimal hair health.

Follicle Filler is a two-step rebuilding and restoring professional treatment for chemically damaged, brittle, and weak hair.

René Furterer's new Head Spa Purifying Scrub Detox is its newest addition, joining a new and improved Head Spa Complexe 5 Stimulating Plant Concentrate and Head Spa Astera Soothing Concentrate.

R+Co's new HOT SPELL straightening blowout balm fights frizz while GRASP is a shaping balm perfect for slicked back looks with a pliable, airbrushed finish.

CHI is expanding its Royal Treatment Professional Range, adding four new lines, using the same natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.