Scruples Introduces Silk Serum for a Flawless Finish
The versatility of this product allows it to be used to condition, style or finish on wet or dry hair.
Scruples Professional Salon Products
December 18, 2018
2 min to read
New Silk Serum from Scruples Professional Salon Products is a lightweight, quick-drying, soothing gloss that leaves hair soft with a smooth shine.
“Silk Serum works wonders in both wet and dry hair. It makes hair look brand new— sleek, shiny and frizz-free! Stylists use it to compliment up-dos and braids because it imparts tremendous shine. It is a go-to product for any type of special occasion hair, and a great daily leave-in to add a little extra glam to simple styles.” -- Mia Liguori Co-President Creative & International Business Scruples, Inc.
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WHAT IT DOES: • Seals in moisture for a polished shine. • Fends off frizz and tames flyaways. • Helps to protect against heat damage and color fade while restorative Vitamin E leaves hair feeling healthy. • Helps speed up the hair drying process. WHY USE IT: • Great as a workable styling base or as a final touch to add a dazzling, reflective shine to any look! • Soothing ingredients work to smooth hair for a frizz-free finish. • Shampoo-soluble formula is perfect for all hair types. • Can be applied to wet or dry hair. • Helps to protect from heat styling, environmental damage and early color fade.
HOW-TO FOR SILKY SOFT BRAIDS 1. On clean hair, apply SILK SERUM Smooth & Shine from roots to ends. Use about a quarter size amount for long hair. 2. Power dry hair 100% before adding another layer of SILK SERUM from roots to ends to control flyaways and boost shine. 3. Add a small amount of SILK SERUM to hands and begin braiding hair. Keep applying product to hands as needed until braid is complete. PRO TIP: To avoid a mess of frizz, never braid with clay. Always use a liquid based product to get an extra smooth finish. 4. Secure braid and apply a pea size amount of
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