
Wet Brush Pop Fold
Wet Brush’s IntelliFlex bristles remove knots effortlessly, reducing damage and pain.

Wet Brush’s IntelliFlex bristles remove knots effortlessly, reducing damage and pain.

Designed exclusively for women with aging, thinning, color-treated hair, Colorproof's BioRepair-8 3-step professional strength system targets the four main causes of hair loss to regenerate the scalp, improve strength and density while creating the optimum environment for hair to thrive.

Majirel by L’Oréal Professionnel, a permanent hair color for over 30 years, offers color creativity and provides radiant, long-lasting color.

New Boing Curl System from Unite delivers moisture and control in five coconut-enriched products for all kinds of curl.

John Paul Mitchell Systems introduces Invisiblewear, a complete line of hair care and styling products that embrace the beauty of imperfection and make chic simple.

Moroccanoil Mending Fusion transforms dry, brittle ends to a smooth, freshly-cut appearance for anyone with weakened or damaged hair.

When it comes to your hairstyle, you want it all. One day it’s a sleek, smooth blowout. The next, deconstructed waves. Some days you want to wake up, tame, and go. And you don’t want to have to buy a half dozen products to get those different looks. Living Proof's T.B.D. Multi-Tasking Styler does it all.

Living Proof's Molding Clay is an easy-to-use solution for women and men with cropped haircuts who crave a sculpted style that lasts. It’s formulated with a temperature-sensitive polymer blend that helps you create and keep a style in place.

Aching hands, feet, arms? CBD Daily is such a relief.

Shaping Spray 21 by Kenra Platinum is a professional alcohol-free hairspray. This technology provides maximum moisture retention with an extra firm hold and high shine finish.

L'ANZA's Healing Style Dry Shampoo sprays-on clean and dry. Contains natural purifying ingredients that leave hair clean and refreshed without residue.

HALOCOUTURE introduces its balayage collection which creates seamless balayage blends for your clients without coloring or altering extensions.

Harnessing the benefits of probiotics.

Mirakle Cream from The Better Skin Co. has been called "genius in a jar."

Eufora’s newly renovated Beautifying Elixirs Color Revive keeps hair looking vibrant and shiny in-between salon visits.

Fantasy Extensions by hairtalk allow you to create edgy, grungy, dreamy or vibrant color effects on your clients without chemical damage. The extensions are available in nine fantasy shades, including three pastels. Colors range from soft peach to ocean blue.

Colortrak’s Candy Collection features professional hair coloring tools in fun bubblegum, mint and lemonade colors. The Candy Box includes three multicolor caddy bowls, three color brushes with fairy floss feather bristles, three reusable marshmallow spongelights, one mini Popsicle paddle.