Joico Adds Brightening Veil to Blonde Life Collection

Joico Blonde Life is a lightening and brightening system for blondes who want to be lifted without sacrificing shine or condition.

Joico Styles LeAnn Rimes for Anti-Bullying Benefit Concert

On July 1st in Los Angeles, country singing star LeAnn Rimes headlined the Friend Movement Benefit Concert at the El Rey Theatre. and Joico Celebrity Stylist George Papanikolas was on hand to style her hair before the show.

Vivienne Mackinder Joins Joico as Guest Artistic Director

Artist, educator and innovator, Vivienne Mackinder is joining Joico as their Guest Artistic Director. 

Joico Taps Richard Mannah for Global Destination Education

At Global Destination Education, Mannah will showcase his on-stage work.

HOW-TO: Darkly Intense Peacock Highlights by Joico

Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water. This look is by Joico Artist Stella Livoti, get the color how-to.

COLLECTION: Joico's "In-Excess"

Joico's 2014 trend release, "In-Excess," channels wild 1980s styles inspired by Madonna, Cyndi Lauper and more.

BCA: Joimist Firm Duo Gift Set

joico.com Joico’s Joimist Firm Duo gift set supports Beauty for a Cure, the brand’s initiative to spread awareness of Breast Cancer. This finishing spray provides long-lasting firm hold while protecting against humidity. The company ...

Joico K-PAK Holiday Clutch Set

This K-PAK Holiday Clutch Set includes travel friendly 1.7 oz. K-PAK Shampoo, K-PAK Conditioner and K-PAK Reconstructor in a free holiday clutch.

HOW TO: Easy "Layer Cake" Braided Updo from Joico

Curved and graceful, this multi-layered braid looks complex but it's actually quite simple. Beautiful for the bride.