Kalen Keele (@colorbykalen) is a balayage and color specialist in Lehi, UT. The shining pink she achieved for her guest caught our eye on her Instagram page. It's a bright example of "fashion colors" and the end result is so ...
Daisy Ridley, the star of Star Wars: The Force Awakens was looking every inch the galactic star at the Shanghai, China premiere of the movie just days before the New Year.To create her hair look for the Shanghai premiere, Joico tapped the ...
JOICO Senior Vice President and General Manager, Sara Jones, recently announced several new hires and promotions at JOICO: BUSINESS DEVELOPMENT:Timea Domokos joins Joico as Territory Manager with a diverse background in the professional ...
This dramatic haircolor incorporates all the colors of the rainbow, and more! This look created by Haircolorist Ursula Goff recently went viral on her Instagram page @Uggoff – and you can see why.Goff colored her client Haley’s hair ...
Cassandra DeRosa, (@cassderosa) of Salon 202 in Howell, NJ, shares the details for this Mystical Mint color design:STEP 1: Bleach root touch up with Joico bleach plus 40 volume on regrowth only. Process with heat for 20 minutes, cool for 10.STEP ...
A versatile and practical color for many women, but unlike harsh ombre, sombre provides soft, beautiful, dimensional color with highlights handpainted the way the sun naturally kisses and lightens color. FORMULAS & ...
Cassandra DeRosa, (@cassderosa) of Salon 202 in Howell, NJ, shares the details for this gorgeous silver metallic gray that is still going strong this season! We love!!!STEP 1: Balayage the hair using Joico bleach with 30 volume. Process ...
Who We AreWith the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products ...
Nicole DeStefano (@nicole_does_beauty) has only been doing hair for a year. She used products from TIGI, Wella, JOICO Intensities and Olaplex, then finished with Moroccanoil, to achieve this very on-trend "vintage" shade of ...
Joico Celebrity Hair Colorist and Spokesperson Denis de Souza of the Andy Lecompte Salon, in West Hollywood, CA, colored Top Chef's Padma Lakshmi a few days prior to the 67th Primetime Emmy Awards using Joico LumiShine Color. ...