Joico recently announced that Paul Norton, whose clients include Robin Wright, Adrian Brody, Victoria Justice, Brooke Shields and most recently Gina Rodriguez,  will serve as “Joico Spokesperson and Celebrity Hairstylist. ”

“I've been lucky enough to partner with Joico on many occasions over the years and each time I felt more and more a part of a real team," says Norton. "Not only does Joico have the kind of community that supports artists but also has a total interest in my clients’ needs. The Joico line is by far the most user-friendly, yet high-performing and diverse of any line I've worked with. It's basically limitless when it comes to the cocktailing of products for styling. I appreciate the core message of the Joico brand, above all, maintaining healthy hair is first and foremost the end goal for any hairstylist or consumer.”

Norton, who works out of the Sally Hershberger Salon in Los Angeles, will serve as spokesperson for the brand’s hairstyling and care product line-up, providing how-tos and expert tips via videos and articles, and will be available for media inquiries as Joico’s expert on celebrity hairstyles, new trends, and every-day, wearable hairstyles. Joico will also tap his hairstyling know-how for future product development and testing.

“We’ve worked with Paul many times and always loved his work, and knowing now that he has decided to join our family truly brings all of us at Joico joy and pleasure to know we’ve got such a great talent.," says Sr. Director for Digital Marketing and Communications, Valerie Robinett. "We know our Joico users will feel the same way and can’t wait to bring more and more of his talent expertise to them."

Norton's works has been on the covers and in the pages of Allure, GQ Style, People, Redbook, Glamour, New You, Entertainment Weekly, The Hollywood Reporter, AdWeek, Sports Illustrated and many more. He has appeared in broadcast segments and programs such as Access Hollywood and The Doctors, and been the feature-hairstylist on TLC’s Randy to the Rescue and E! channel’s Opening Act.

www.Joico.com