New Brand Launch: ikoo Hair Company Enters US Market

Six years after its launch, ikoo hair care company, based in Munich, Germany, announces its entry into the American market. Ikoo was founded by Christopher and Katrin Von Hallwyl, who say they wanted to create clean, high-performing and innovative hair care products and tools for women to empower women.  

Olaplex Launches No. 0 Intensive Bond Building Hair Treatment.

No. 0 is a professional-inspired treatment, that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity.

Alterna My Hair. My Canvas. Line Focuses on Sustainability and Self Care

With a modern look and feel and sustainable packaging, My Hair. My Canvas. stands out amongst Alterna Haircare’s existing offerings, while staying committed to delivering high-performance in line with Alterna’s high standards of purity and efficacy.

New ÄZ Haircare Launching with Thoughtful Strategy and Industry Veteran Leading the Way

ÄZ Craft Luxury Haircare has a plan to elevate hairdresser artistry with a clear path forward and a focus on cutting. Learn about this new brand and its leadership.

SPARKS Future-Forward Hair Color Launches

SPARKS introduces 86 permanent shades across 8 tonal families formulated with the DUAL ACTION COLOR SYSTEM: an advanced system comprised of two exclusive technologies that work simultaneously during the color process

Hair Industry Professional Launches ÄZ Haircare Line

Rodger Azadganian created ÄZ Haircare for the discerning hairdresser who aims to inspire creativity while fueling their passion for their profession.