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The International Wella Professionals Trend Vision Awards (ITVA) will take place on Oct. 14 in London. Here's a quick snapshot of the competition—its history, meaning, and why hairdressers, everywhere, should explore their creative talents and enter this life-changing contest.
Ulta Beauty has announced Sonya Dove will join its salon service creative team as a senior pro team member.
Enrique Lemus Lamboy (@Kique_Stylist) says his client used to be "very very blonde starting with a very dark natural color - level 3. I had to make sure her ends were filled so I would get richness and hold from her color." Details for makeover here.
Wella recognizes a young independent artist who founded a charitable organization to bring beauty to cancer victims and then became a patient herself.
A salon owner and his industry pals throw a charity and educational event every year, and this year it got Wella's attention!
Hairstylist Anthony Turner gave models a slick look for Hot Tools and Wella at Prabal Gurung's New York Fashion Week Show.
“The moment I decided I wanted to go to beauty school, New York Fashion Week was my biggest goal,” said Laura Rocha, 2017 Sebastian Professional’s What’s Next Awards winner. This weekend, with the help of Wella's Hairdressers at Heart and Sebastian Professional’s What’s Next Awards, she’s making it happen.
Get the details for this makeover from classic highlights to big, bold blonde.
The grand prize winner in this year's Wella Cares contest explains his commitment to putting his hair skills toward community service and inspiring disadvantaged people worldwide to enter the profession.
Get the details for this dramatic makeover to powerful pink.
