Think of your social media channels—Facebook, Twitter and Instagram as your first interview. This doesn’t mean shut everything down, but make sure the content you are displaying shows off your talents, personality ...
On Monday, March 30, 2015, (1:00 p.m. EDT | 12:00 p.m. CDT | 11:00 a.m. MDT | 10:00 a.m. PDT) the Professional Beauty Association (PBA) will host Awesome Insta Images: Reinvent Your Social Space, a complimentary webinar designed to guide social ...
I have class coming up in just about a month at the brand new Goldwell KMS California Academy in NYC and later this year at the Santa Monica Academy called The Digital Director 101 and 102. What I love about this class is, NOW is the time for ...
He is the co-owner of Paul Mitchell which means Angus Mitchell, son of co-founder Paul Mitchell and Artistic Director of the Paul Mitchell Schools, is a road warrior with a colorful life and a story that stylists are eager to follow. He ...
Whether you’re a small company who has been in operation for over 20 years (like us) or a new corporate powerhouse, the same holds true: It is very easy to get set in your ways and become comfortable with your preferred methods of doing ...
Things have changed in the social sphere, and I’ll give you just one “who’s done it” guess! That’s right folks, Facebook has changed its algorithm (the equation that decides what fans will see your Facebook posts) - ...
Social media for the salon, this isn’t your teenager’s social status friends; it’s not as easy as it looks. So, what does it take to be a social media community manager for a salon? With a mouthful of job responsibilities, it ...
Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.
Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.
From street style to front row, we had a new favorite guest this year at NYFW! Hyperlapse, the latest app release from Instagram, was all the rage this season at New York Fashion Week and it is not hard to believe. Hyperlapse allows even the most amateur videographer to produce one of these cinematic clips. The user-friendly app available on iPhone and iPad easily records and converts your video to a time-lapse effect that is ‘Insta’ ready to post. We’re positive even the very novice among us can create the most flawless video.