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In The Know|News|Dec 20, 2012

CHI Team Styles Miss Universe

Backstage at the Miss Universe Pageant with the Farouk/CHI Creative Artist Team, a sea of CHI red capes leveled the playing field as each contestant took a chair in front of a CHI stylist. No matter the country, every girl needed the CHI touch.

Career|Articles|Nov 29, 2012

How to Flatiron Wavy Hair, Avoid Damage and Create a Sleek Finish

As hairdressers, you use your straightening iron on a daily basis, but do you truly understand the principles of a flatiron and how to use it for optimal results? In this video Sam Villa demonstrates the three principles of a flatiron and how to achieve smooth, sleek, straight hair using a comb and an iron; he also shows how to use a round brush and flatiron to create a beautiful beveled finish.

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Career|Articles|Jul 27, 2012

HOW-TO: The Businesswoman's Mohawk

When Laura Viera, stylist at Salon Bliss in Boynton Beach, Florida, was asked to create a “modern business woman” for an editorial photo shoot, she quickly thought of creating texture and bringing back the old with a modern editorial twist.

In The Know|News|Jul 11, 2011

CHI's Hot New Curlers

We got a sneak peek at some pretty great looking curling irons. Farouk Systems, official hair care sponsor of the Miss Universe Organization, is introducing its latest and greatest in the clamp-free and digital world.

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