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You’ve heard me say it before, and I’ll say it again… from Mom and Pop shops to Fortune 500 companies – your business NEEDS to be on Facebook. The mac-daddy of social media has been rolling out some major changes and if you’re a salon with multiple locations, you’re going to want to pay attention to the latest!
#Hashtags can play an integral role for brands connecting with audiences. However, it’s important to know and understand the correct use of a hashtag for your business, otherwise things can get #outofcontrol! Here are a few simple #hashtag faux pas to avoid.
Evoke Brands, Inc. took their social media expertise to the Big Apple, sharing social tips and tricks with salon professionals at the new Wella Studio NYC in New York City May 18, 2014.
Facebook is at it again! They unveiled a new layout for pages that are not only newer, but also streamlined.
Facebook’s new Custom Audience feature - suddenly your finely articulated advertisements are reaching the people that actually want to see them!
Twitter has been running the road lately, making changes left and right and dominating the social space. It can be hard to keep up! I’ve been asked why salons should stay up-to-date with the flighty bird, so let me tell you the secret – it helps build your relationships.
If a picture is worth a thousand words, what’s the going rate for a collage? AKA: Get snapping, people! But, don’t get your hair in a knot. With this Social Media Photo Countdown, your salon is sure to blastoff into superstar visibility in no time.
Here at Evoke Brands we’re obsessed with Instagram. And when I say obsessed, I mean we eat, sleep and breathe it! *hint – @EvokeBrands - hint* So you can imagine the excitement in the air at the office when Instagram comes out with a new feature that makes our lives easier. We just can’t help but share what we love about it – and also how awesome of a tool it is for businesses and salons to amp up their social game.
Facebook has announced that it is cleaning up the content that appears in its users newsfeeds. What does this mean? Never fear, because I’m here to protect you! Let’s be sure that your content is rich and engaging and your posts will be good to go!
In this day and age, if a brand doesn’t have a social presence…it’s like they don’t exist! But it’s not strictly about promoting your salon or products. It’s about feeding your consumers’ digital sweet tooth; a sweet tooth for three concepts with which we can all relate to, right? Candy, selfies, and a social reputation.
