How to Turn Off Latinos
Want to be Latino socially correcto in your salon? Here is the most important rule to keep in mind: we Latinos are not “one” homogenous group.
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Want to be Latino socially correcto in your salon? Here is the most important rule to keep in mind: we Latinos are not “one” homogenous group.
Socially, you can wait for someone to drop el nombre of the persona who just effusively gave you an abrazo and wet kissed both your cheeks, but in business, it can cost you dinero. Commit to remembering nombres.
Carlos Valenzuela returns with another blog post on time management and honesty. "Mi papa (a cattleman in 1950’s Mexico) would say, 'If you are not fifteen minutos antes, you are tarde.'"
How many of your clientes just disappear? Porque? Well, the cut, the color, the water temperature, the coffee, and the music. The reasons are endless; many are beyond your control. But, there is one thing you can control: your attitude.
Guest blogger Carlos Valenzuela shares his Nana's four rules of customer service and conversation.
I have always felt Latinas value looking their bonita best more than their non-Hispanic comadres. And, a recent Univision study seems to support my hunch. More than proving myself correcto, it’s a wake up call to the salon industry to attract more Latino staff and clients. comadres. And, a recent Univision study seems to support my hunch.
Carlos Valenzuela is a consultant to the professional beauty industry specializing in hairdressing and makeup education, goal and strategy development, and Latino market outreach. This is Carlos' first blog entry with MODERN SALON.