
40 Years Ago, Bringing Beauty to China Was a Revolutionary Act
"The political climate led to suspicion of our true motives; could we really be spies?"
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"The political climate led to suspicion of our true motives; could we really be spies?"





CHI USA Grand Opening
Innovative technology from CHI defines the season with more options for clients to achieve their best color and style and for colorists to celebrate artistry.
Sponsored by Farouk Systems
CHI Chromashine Conditioning Intense Demi-Permanent Bright Pastel/Bold Colors combine CHI Ceramic with dyes, plus silk and aloe to ensure predictable and bright pastel colors for maximum deposit and long-lasting color shine.
Farouk Shami, founder and chairman of Farouk Systems and the CHI, BioSilk and SunGlitz brands, has devoted his life to the professional salon industry.
The sexy, sizzling CHI brand has partnered with the hottest show in Las Vegas. Planet Hollywood’s Peep Show starring Holly Madison of The Girls Next Door and Dancing With the Stars is now playing nightly in the new CHI Showroom. Now hundreds of audience members each day are enjoying the hit “striptease spectacular” and, at the same time, learning about CHI’s extensive range of professional products and tools.
New shades, new look, endless shade possibilities.
Sponsored by Farouk Systems
CHI Orbits are available in multiple sizes to mimic diverse natural curl patterns. When used on curly hair, the Orbit tames frizz and reroutes curls. Orbit tools use CHI 44 technology to penetrate the hair shaft giving each curl long-lasting ...
Cosmetology schools across America now have the opportunity to join the Farouk Systems family by becoming a CHI Environmental School. Interested?...
CHI, a global leader in ceramic hair tools and premier hair care, and CHI's celebrity ambassador Zendaya officially unveiled the launch of the #REALisBEAUTIFUL campaign.CHI and Zendaya have teamed up to show and encourage women to be their ...