
Sweet Treat
Skyla Kuykendall creates lived-in color with Paul Mitchell lightener and the Demi.
New shades, new look, endless shade possibilities.


New shades, new look, endless shade possibilities. It’s a new day for CHI Chromashine intense, bold, semi-permanent color.
Get creative, thanks to Chromashine’s innovative Chroma Intense Dye Technology, formulated for longer-lasting and more intense colors.
CHI Chromashine is for the seasoned hair color artist who loves to innovate. These direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. They contain silk proteins to help strengthen the hair and add brilliant shine. Your color designs will appear brighter and more vibrant.
The shade range includes:
Mellow My Yellow
Orange You Obsessed
Viva Violet
Out of the Blue
Onyx
Shades of Gray
Pearl White
Dangerously Red
Grass Roots
Enter to win! Submit your boldest, most beautiful hair color designs using CHI Color and you could win a complete CHI Chromashine collection kit. #ColorWithChi.

Skyla Kuykendall creates lived-in color with Paul Mitchell lightener and the Demi.

Grethe Helen Sagmoen combines highlights, lowlights, and ArganID™ Glossing with Moroccanoil.

Mike Sharkey maps out a teasylight placement with Satin Hair Color SilverLift.

Brooke Alexis pairs an Aquarely formula with targeted color placement and blonde accents.

Shonda Sharee shares her approach to coordinating color on natural hair and extensions.

Stevie Meech combines lowlights, a root melt, and an all-over toner using Schwarzkopf Professional IGORA VIBRANCE.

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.

Pick up this new purple shampoo and conditioner from Saphira, a powerful-yet-gentle combo containing 26 reparative minerals from the Dead Sea.