Long-Lasting Color Vibrance
Innovative technology from CHI defines the season with more options for clients to achieve their best color and style and for colorists to celebrate artistry.
Sponsored by Farouk Systems
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Innovative technology from CHI defines the season with more options for clients to achieve their best color and style and for colorists to celebrate artistry.
Sponsored by Farouk Systems
Discover the latest hair color innovations from Colorfest 2025, including expert formulas, vibrant color finishes, and must-know techniques from top salon brands like CHI, Moroccanoil, Itely, and more.
Spring is a time of renewal and a time when your clients are looking for fresh ideas and looks to save in their “favorites” album. The new CHI Harmony Collection is an ideal place to start—it offers up an array of cuts, styles and color designs that will spark conversations and creativity in the salon.
Sponsored by Farouk Systems
Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.
One of the all-time favorite lines of professional permanent hair color has been reformulated, reimagined, and revitalized. When it was first launched, CHI Hair Color claimed several “firsts”—first ammonia-free permanent color, first formula to incorporate the strength and shine of silk keratin protein, just to name a few.
Sponsored by Farouk Systems
City of Hope, one of the largest cancer research and treatment organizations in the United States, proudly unveiled the Farouk Shami Positive Image Center, a tribute to the generosity and dedication of Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc.
This color formula and style is a different spin on the light, face framing pieces and instead, goes for some rich color pieces and extra drama.
CHI Color Express, the new time-saving permanent hair coloring collection offered by CHI, is ideal for express services like root touch-ups, effective gray coverage, and men’s gray blending.
CHI is expanding its Royal Treatment Professional Range, adding four new lines, using the same natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.
Beauty company Farouk Systems, Inc. appointed four new executive positions, strengthening its approach to drive company focus, growth, continuity, and momentum.