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Inspired by New York City's unstable weather pattern, the clothes featured malleable textured and clean lines. To coincide with the theme, Aveda Guest Artist Jon Reyman created a sleek style that morphs into a rhythm of fitful waves coming together briefly off center, only to expend into a fully ponytail.
Brian C. Hawkins shares how "out of towners" can get on a team for fashion week, and offers insider info on the test, the look and what really happens before the models hit the catwalk.
Jon Reyman, Jonny Cota (of Skingraft) and Maggie Mulhern chat about the importance of hair and the collaboration between the artists for a fashion show.
More than 3000 salon professionals from 20 countries attended NOMAD: Aveda Congress 2013, held this weekend in Minneapolis. Details here.
Amazing hair, nails and make up at Joanna Mastroianni's fall 2013 collections shown today at Mercedes Benz Fashion Week in NYC.
Jon Reyman for Aveda styles a sculptural, subtle wave with a low ponytail for the Marimekko NYFW Spring/Summer 2013 Show.
Betsey Johnson offers the happiest show at Mercedes Benz Fashion Week and Jon Reyman (for Aveda) was “thrilled to have the honor” to create 2 60′s inspired finishes to complement the fashions.
MODERN was able to pull away lead hair for Aveda Jon Reyman to get the details on the hair story, but also what it's like to work with Betsey Johnson backstage at New York's Mercedes Benz Fashion Week.
Jon Reyman, using Aveda products, created a powerful silhouette for the Autumn/Winter 2012 AAU Collections.
Jon Reyman, using Aveda products, created a powerful silhouette for the fall 2012 AAU collections.
