When colorists purchase The Ping color mixer in February, Ecoheads matches them up with an adopted penguin, helping promote conservation of one of the smallest members of the penguin family.
To celebrate one year of incorporating ocean-plastics as part of its packaging, ColorProof Color Care Authority hosted a beach cleanup to remove waste that could potentially enter our oceans. Headquartered in Southern California, the ColorProof team set off to their local shoreline equipped with garbage bags and trash pickers. In just a few hours, the team picked up more than 150 pounds of trash.
A campaign between Instagram star-stylist Ash Fortis and ECOHEADS during Invisible Illness Week in October revealed an industry fully aware of, and trying to cope with, the agony of invisible illnesses.
In conjunction with Earth Day, Phyto has announced limited-edition packaging as well as a partnership with 1% For the Planet by donating 1% of sales of some products through a combination of monetary, in-kind, and paid promotion.
By taking part in a variety of earth-conscious actions through the pledge, participants in Earth Month will help to continue Aveda’s tradition of environmental and clean water efforts.
Each product now features subtle hues nodding to nature’s beauty, and treatment categories are now more easily recognizable via iconic botanical imagery and a color coded system.