Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Phyto Announces Botanical Power Campaign
In conjunction with Earth Day, Phyto has announced limited-edition packaging as well as a partnership with 1% For the Planet by donating 1% of sales of some products through a combination of monetary, in-kind, and paid promotion.
by Staff
April 19, 2018
1/6
2 min to read
In conjunction with Earth Day and Earth Month, Phyto has announced limited-edition packaging as well as a partnership with 1% For the Planet by donating 1% of its sales of some products through a combination of monetary, in-kind, and paid promotion. According to 1% For the Planet's website, the organization and its members are committed to building support in six core focus areas: climate, food, land, pollution, water and wildlife.
The exclusive product sleeves, hand drawn by beauty and fashion illustrator, Marine de Quenetainwill be available through the end of August. The campaign and new sleeves launch on May 10th.
The products include:
Phytophanère
A French nutritional supplement that supports healthier hair, stronger nails and more radiant skin from the inside out. The botanical, high-potency formula has the building blocks to fuller, thicker and shiner hair.
Building blocks to fuller, thicker and shiner hair
95% effective in visibly improving the quality of the hair
Strengthens nails and supports glowing skin
Rich with biotin plus essential B vitamins
Phytopolléine
A potent blend of essential oils that balances the scalp and deters dandruff. Instantly purify and stimulate the scalp with the natural extracts of rosemary, sage, cypress and lemon oil. An ideal scalp treatment to energize and fortify sensitive, weak and anemic hair. It is recommended for those suffering from an unbalanced scalp, whether it is dry, oily, itchy or irritated.
Purifies and balances scalp
Stimulates microcirculation
Energizes and fortifies hair
Creates the optimal environment for healthy hair growth
Phyto 7
Infused with seven pure and natural plant extracts, this weightless leave-in conditioner instantly hydrates, smoothes and protects fine to medium-textured tresses while preventing frizz and split ends. Hair is left silky soft and illuminated with shine.
Conditions and smooths
Prevents split ends
Tames frizz and static
Provides lightweight softness and shine
Phytodéfrisant
A heat-activated botanical straightening balm that preps hair for the ultimate frizz-free, sleek blowout. Create smooth, easy, blow-dried tresses with no frizz and total manageability. The perfect blow dry is yours with this award-winning, heat-activated, sleek-making complex. Protect, hydrate and soften hair with an exclusive botanical formula rich in ferula, horseradish and sage. Benefits are cumulative with continued use.
Achieve the perfect, sleek blow dry
Safeguards against damaging effects of heat styling
Lightweight, nongreasy and alcohol free
Protects, hydrates and softens
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