20 of the industry’s top artists behind the hair and faces of Beyoncé, Michelle Obama, Tyra Banks, Taraji P. Henson and others will be offering live education on how to work with deep skin tones and textured hair.
The event will raise money for two organizations Wella supports: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.
Bobbi Brown, Sir John, Sam Villa, Danessa Myricks, Scotty Cunha, Katie Jane Hughes, César DeLeön Ramîrez, Sarah Potempa, Tabatha Coffey, Michael Dueñas, and artists and brands from around the world will join together in a 10-day industry fundraiser that is open to the public.
Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.
In a new campaign, D.C.-based cosmetics brand Mischo Beauty seeks to raise $50,000 for the production of a non-toxic nailcare system, helping bring more healthier alternatives to today's nail trends.
"Rock the Cure 2” is an all-star charity concert to be performed by The Tribe, a collective of over 30 of LA’s top session and touring musicians and vocalists. The event will raise money for City of Hope, the partner charity of the professional beauty industry.
We polled Healthy Hairdresser's Advisory council and asked: "How can team efforts toward fundraising or awareness of medical/social issues benefit a salon culture or the industry in general?"