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With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.
As a digital marketing guru for almost a decade, Justin Champion mastered the skill of developing content that attracts and engages his target audience. He shares his trade secrets in a new book, but recaps his 20 best ideas with SALON TODAY.
Got a beauty brand that needs a boost?
Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
Although traditional advertising on TV and in local news sources is still utilized, school owners are turning more and more to a more affordable option—social media.
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
Small Business Saturday happens right after Thanksgiving, and can be an excellent time for local barbershops and beauty salons to capitalize on the occasion.
Heading out in your pj’s with a pie hangover just isn’t the best way to do Black Friday anymore. Stay in, get comfortable, the Donna Bella 4-Day Black Friday Event means business! We talked to Jordan Glindmyer, owner of Pinup Jordan's Mermaid Lounge, and got three hot tips for you this Black Friday weekend.
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Need some fresh marketing ideas for your salon? The secret to successful marketing involves a combination of brand awareness and fostering long-lasting relationships with your community. Millennium S.I. has put together the best beauty industry brand strategies to keep your marketing game strong.
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