Goldwell's newest campaign, "You Can't Get Supernatural from a Supermarket," is designed to raise consumer awareness of all of the advantages of the professional, in-salon hair color service vs. at-home box color. In addition to a photo shoot in the April issue of MODERN SALON showcasing all the perks of professional color, we also caught up with Goldwell's Vice President of Education John Moroney, who also has more than 20 years of experience working as a salon professional, who said the campaign really strikes at the core of the industry—getting clients, and dollars, back into the salon.
Faatemah Ampey is always coming up with something new, exciting and inspirational. We caught up with her at the ONE booth at the ABS show in Chicago where she shared her latest creation: the AMP-WAVE.
One of my favorite events to attend at America's Beauty Show (ABS) in Chicago is the CND Shellac Runway Show. I tried to get up as close as I could to these models to show you these nail designs. Flip through the album below. They are fantastic!
For the past three years, every time I visit America's Beauty Show I take as many photos as I can for all of you to see! See the exciting hair styles I saw on the show floor this year from Schwarzkopf Professional, TIGI, P&G Salon Professional and MORE!
It’s been a busy and successful three days at America’s Beauty Show in Chicago. MODERN SALON Editors have been in full force going around the show floor learning about the newest products, hottest trends and capturing all of the excitement in our blogs, articles and videos. Read about the demos at MODERN SALON's booth, CND's Shellac Couture Runway Show and the Texture Pavilion.
Day two of America's Beauty Show was all about the Runway presentations. MODERN caught presentations by Mark Hayes and the Sassoon Creative Team, Beth Minardi and Goldwell's FasciNATURE collection. Miss Universe even made an appearance at the MODERN booth! Check out the photos and read the story.
There’s a lot of buzz about texture in fashion and hair trends this year, and also about the new TEXTURE! Pavilion at ABS. Celebrating our third year of partnership between MODERN SALON and Texture Media/NaturallyCurly.com, TEXTURE LIVE! is moving out of the workshop classroom and onto the main floor. Come experience the “up close and personal” demos of specialized texture education from our sponsors, including a special segment with Farouk artists styling TEXTURE cover model Miss Universe Leila Lopes of Angola on Sunday at 10:00 a.m. This appearance is followed by a special autograph signing and photo op at MODERN’s booth 299 at 10:30.
The professional beauty industry gathers in downtown Chicago this weekend, March 3-5, for America’s Beauty Show at McCormick Place. The entire editorial team of MODERN SALON Media will be reporting live on all the education, inspiration and collaboration. We’ll be capturing video, sharing photos, and posting non-stop about featured artists, style trends, product news and more on Facebook, Twitter, Pinterest (one of our new accounts) and on the ABS events page on modernsalon.com!
If you are coming to the show, say hello at MODERN’s Booth 299 and visit our Texture Pavilion at stage #233. The MODERN team will also be at the special BeautyBASH Saturday night, joining the industry in celebrating Cosmetologists Chicago’s centennial anniversary and “100 Years of Beauty.” Read on for more ABS details.
