
SOOO GOOD Launches LA Collection: Lip Paint PLUS Lip Gloss for LA LA Land Glam
SOOO GOOD introduces the L.A Collection this month, the perfect partnership that allows you to pair one matte lip paint and one glossy counterpart.

SOOO GOOD introduces the L.A Collection this month, the perfect partnership that allows you to pair one matte lip paint and one glossy counterpart.

NovaLash Artist Raylene Cravens says lash extensions are no longer seen as an “extra” but rather a part of a regular beauty routine for both men and women.

Grande Cosmetics' new product is complete with castor oil.

Next level highlighter just in time for summer.

CBD enhances a new lip care product from Elina Organics.

A new tool for beautiful illumination.

Kat Von D Beauty’s Pro Program, introduced in March 2018, is an industry professional program that provides exclusive discounts and benefits to its makeup artist members.

NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.

Pare down your makeup routine with this 4 step beauty process in one product.

New technology, new trends, and new formulations are launched at this European trade show.

“I want to merge my passions of helping people. A large part of my job is making women feel powerful, strong, independent, beautiful, and loved and I feel like makeup can give women that same feeling of confidence.”

A five SKU skincare line for the health-conscious “canna-curious” consumer.

Winners of the MUD Make-up Designory scholarship administered by Beauty Changes Lives will each receive a $2,500 tuition scholarship.

In the midst of darker days and chilly temperatures, the timing couldn't have been better for Pantone to announce its 2019 Color of the Year, Living Coral. The warm, playful hue is perfect for all types of beauty looks. Prepare to be inspired!

'Tis the season to sleigh with festive makeup.

See these tasteful collections of work where makeup artists used their makeup skills to enhance a beautiful hairstyle collection

Every day, our editors scour Instagram to find the best, most beautiful and inspiring hair. From tutorials to edgy cuts, bold colors, intricate updos and transformations, our page is dedicated to YOU. We aim to showcase your talents while also featuring others whose work might help you along your hair journey. Here are 10 looks and videos we loved during the week of October 29-November 5.