Jeffrey LaMorte and Vance Theodore invited their staff, friends, and family to view the talents of Wella Top Artist Dana Lyseng and Sebastian International Artist Anthony Cole, onstage, demonstrating color, cut, and style techniques during a live runway show. And all the money raised went to charity, BrainUp.
At Premiere Orlando, attendees will have the opportunity to take classes from industry leaders and discover how they can do good for the industry, their communities and the world.
"Rock the Cure 2” is an all-star charity concert to be performed by The Tribe, a collective of over 30 of LA’s top session and touring musicians and vocalists. The event will raise money for City of Hope, the partner charity of the professional beauty industry.
Tea Tree Hair Care invited beauty and environmental influencers to get their hands dirty and plant some life-giving trees in the forests above Los Angeles.
A team of hairdressers and beauty therapists in Chichester, England are lending their support to a project to help the homeless in their area. The staff of Q Hair and Beauty take turns going out onto the streets in the evening to distribute food, water and toiletries to those in need.
Hair Cuttery, one of the largest family-owned and -operated chain of hair salons in the country, donated 61,481 free haircut certificates to disadvantaged children ahead of the new school year.
Premiere Orlando plans to remember the forty-nine victims of the Pulse Night Club tragedy and highlight four individuals who had been part of the beauty industry. It will also match 100% of donations made to The Center, Orlando’s LGBTQ community, during the show.