
What to Expect at We Create, Wella Company's Free Virtual Event
We Create will be marked by 4 hours of shows, seminars, and intimate conversations with industry leaders, open and free for ALL hairdressers globally.
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We Create will be marked by 4 hours of shows, seminars, and intimate conversations with industry leaders, open and free for ALL hairdressers globally.









Six hours and many in-the-moment adjustments created this gorgeous finish from Gabby Vigorito, a stylist in Branford, CT. Get her formula and steps to this hair color transformation.
In honor of Women’s History Month, Wella Company has released an insights report on the critical issues impacting women in professional beauty, including the pay gap, leadership and obstacles created by the pandemic.
This hair color looks so fresh for spring. Get the formula and see how it fades to a perfect vintage violet, two weeks later.
As a long time Wella user and salon pro with over 30 years of experience, she knows a thing or two about hair color and elevating your skill set.
Infused with aloe vera, the gentle formulas are dermatologically tested for sensitive, dry and itchy scalp.
Make your mark with other social media savvy hairdressers and content creators.
Young-Scrivner joins Wella from GODIVA Chocolatier where she served as CEO for the last three years.
Congrats to all these artists!
Tarra Kruper @tarratakesover is a hairstylist in Los Angeles, and an educator for Wella Professional and ghd. She shared this brunette to blonde transformation, a process that took 10 hours of time and expertise.