MAKEOVER: Killing the Brass For A Bright Ashy Blonde

This client wanted to get rid of the brass and turn ashy! Here's the how-to.

COLOR CORRECTION: Asked and Received

"My client came to me with all over box dye she had been doing on herself for years," says Kovia Free (@Hairbykovia) an artist at Habit Salon, Gilbert, Arizona. "She asked for dimension and a  brighter blonde with cool ...

FORMULA: Poppin' Red Sombre

Amanda "Eve" Galmiche (@TheHairColorExpert), a level 2 colorist at Arrojo Studio NYC, was thrilled when client Julienne came in looking to do something "a little different" since her summer balayage had faded."I ...

Fuchsia and Citrus: Purple, Red and Orange Formula

In this how to, Goldwell North American Lead Art Director John C. Simpson creates a fuchsia- and citrus-inspired finish using triangular sections, micro-thin slices and back-to-back foils.

How to Keep Blondes Blonde 24/7 + Formula!

Seasons may change, but some clients keep blonde color all year long. Stylists at Di Rosa Haircare New York share tips for analyzing blondes and a bombshell formula.

Peaches and Cream: Before and After PLUS Steps

Get the formula to take your blondes to a beautiful peaches and cream using Goldwell Elumen color.

Balayage Transformation By Eva Scrivo

Eva Scrivo, better known as the "Master of Balayage," used a heavy balayage application of highlights to transform her guest from soft apricot to hot, dimensional blonde, incorporating some of her natural base.Here she shares the ...

Facial Scanning...HOW TO Analyze A Face Shape For a Perfect Cut

Sonna Brado, KMS California Artistic Director, shares how to best analyze a face before cutting.

Collection: Hair Every-Wear 2.0 from Angelo Seminara

Goldwell's Global Ambassador Angelo Seminara showcases individuality through emotional creativity in his second film. It was debuted, onstage, live at Kao Salon Global Experience in Amsterdam.