
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Sonna Brado, KMS California Artistic Director, shares how to best analyze a face before cutting.

KMS Artistic Director Sonna Brado (of Jaazz Salon, Spokane, WA), analyzes each face of each client before cutting to determine with features should be highlighted. According to Brado, the goal is find the "sweet spot", the feature the stands out and deserves the most attention. Using the client pictured here, Brado breaks it down into a few steps and then offers the HOW TO get the best cut and color for HER based on her face shape.
FACIAL SCAN:
1. Pull the hair back and off the face.
2. Stand in front of the client and hold up a piece of paper, or your hand, to block the face from view...close one eye
3. Beginning at the bottom of the face, slowly raise your hand to expose the chin, cheekbones, and lips. Continue slowly raising your hand to expose more features. Try tipping your hand from left to right to see what shape fringe/ bangs could work on them and which side of the face is more open and expressive.
Says Brado: “This model has a diamond shape face with killer lips and eyes! With all of that long hair she just disappeared. I placed her fullness both above and below the cheekbone area by creating a soft rounded shape, focusing on her eyes with the disconnected pieces on top."
THE CUT:
1. Take a halo section around the crown, separating the top from the bottom.
2. Use diagonal forward partings, following the halo section out to the perimeter of the hairline and razor cut the shape round following the shape of the head. ("Fullness was maintained around the perimeter by not cutting hair too short.")
3. Drop the top section and use pivoting partings around the crown, elevate to 90 degrees and work from short to long so that it extends over the rounded shape underneath.
("When working with facial structure, leave the details in the perimeter for when the hair is dry to see how it falls.")
4. The perimeter shaping is key to this cut. Using her bone structure and eyebrow arch as guide, create the shape of her fringe to expose her cheekbones on the sides. ("This rounded cut works well for her diamond shape face because it fills in the narrow areas above and below the cheekbone, while reducing width.")
Color:
•Apply Goldwell® New Blonde at the shampoo bowl and rinsed after five minutes.
•Apply Goldwell® SilkLift® Gentle Lightener and 20 volume to tip the ends of the hair on top.
Style:
•Dry the hair using KMS® California TAMEFRIZZ® smoothing lotion for light hold and smoothness.
•Finish with KMS® California HAIRPLAY® messing creme to piece out for second day texture.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.

Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."