While the mainstream press is busy proclaiming the professional hair color business is going down, down, down, many salons are actually seeing gains, even in the current economy. Why? Because they’re offering innovative services and enticing their clients with smart promotions and business-building strategies. What’s more, many of their ideas are simple and straightforward. The lesson is clear—all it takes is a consistent focus on your color business to keep it going strong!
Hesitant to broach sensitive subjects with your clients? Never feel tongue-tied again! Use expert tips from our comprehensive guide to talk to clients with professional confidence.
First, it’s crucial to always give a client the benefit of the doubt. When someone is unhappy with the work you’ve done—as will inevitably happen at some point during your career—avoid making split-second judgments or pointing fingers. Even if you’re sure the client is just impossible to please, attempting to understand how they’re feeling, and why, is the first step toward conflict resolution.
Younger women are apt to try home color and have their friends help with highlights. Once they see the results, especially with reds, you get to show them the power of professional color.
Recently, we followed Pita during the 2009 collections presented in New York. We watched as he created looks for top designers Carolina Herrera, Derek Lam and Doo.Ri.
Are you a beauty and wellness educator that would do anything for your students? Or do you know an educator like this? If so, the AACS/CEA Educator of the Year Selection Committee wants to hear from you!
At the salon, you’re working with your upper body, but your lower portion can be the one that takes a hit. Your professional goal is to have a full book that goes from guest to guest with no break and sometimes has you double-booking to do ...
