
How do I get great gray coverage?
Lakme USA National Director of Education Arda Itez offers advice on getting the best gray coverage possible.

Lakme USA National Director of Education Arda Itez offers advice on getting the best gray coverage possible.
Are you seeing a lot of women currently embracing their gray hair? See what two new gray coverage trends are popping up with baby boomers who are starting to retire.
AGEbeautiful's Permanent Liquid Haircolor now features a liquid formula that delivers the same anti-aging benefits as it's original liqui-creme formula.
Eva Scrivo, artistic ambassador for INOA Supreme, used the new hair color to work some makeover magic on three clients.

A large part of the clients that come into Celebrity Stylist Marie Ferro's Malibu, California salon—Marie's Hair Studio—come in wanting gray coverage. "The trick to working with mature women is enhancing their skin tone by adding depth around the face, melting tone into the midshaft and leaving the ends light and bright," says Ferro. "Creating dimension in the hair mimics what the hair did before it turned gray." Ferro says to use a maximum of three tones to make the hair muddy. Follow her steps on how to re-create this look on your mature clients. It will make them look years younger!
Eva Scrivo, L’Oreal Professionnel Stylist and owner of Eva Scrivo Salon in New York City discusses what makes INOA Supreme so unique and special. Your client will look younger with their brightened new hair by INOA Supreme.