While conceptualizing the latest collection for Olivia Garden, session stylist Steve Elias was inspired by the brand’s name. “It’s too simplistic to say, ‘Let me create a garden-inspired collection because your brand is called Olivia Garden,’” Elias says. “Using Olivia Garden tools for the last three years on collections and editorial work has allowed me to push my creative work further.”
Months of planning, practicing on mannequin heads, taking the perfect photos, and working with vision has paid off for select entrants of America’s Beauty Show’s (ABS) renowned international competition.
For Joico’s latest Turnstyle collection, bold feminine shapes are combined with a dramatic spin on the traditional, popular ombré color technique. The result is a collection of fitted head shapes and gradient color designs.
In the 1990s, Nick Arrojo hair cuts became synonymous with razor cuts, as his loyalty to the tool has created countless cool, sexy, lowmaintenance hair styles on TV, on stage at industry trade shows and in his New York City salon.
Artist Session, MODERN’s workshop to guide hairdressers on creating perfect photographs for competition, salon use or to build portfolios, hosted some of the most creative and talented stylists in years.