Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
English Garden: Volume, Texture, Waves and Glam in Olivia Garden's Newest Collection
While conceptualizing the latest collection for Olivia Garden, session stylist Steve Elias was inspired by the brand’s name. “It’s too simplistic to say, ‘Let me create a garden-inspired collection because your brand is called Olivia Garden,’” Elias says. “Using Olivia Garden tools for the last three years on collections and editorial work has allowed me to push my creative work further.”
March 26, 2019
Photographer: Ijfke Ridgley
Hair: Steve Elias @ Coutier Remix for Olivia Garden
Makeup: Kecia Littman for Cozzette Cosmetics
Fashion Styling: Kim Smith
Set Designer: Maria Roedel @ Ally Roe Floral Styling & Design
1/9
2 min to read
Photographer: Ijfke Ridgley
Hair: Steve Elias @ Coutier Remix for Olivia Garden
Makeup: Kecia Littman for Cozzette Cosmetics
Fashion Styling: Kim Smith
Set Designer: Maria Roedel @ Ally Roe Floral Styling & Design
While conceptualizing the latest collection for Olivia Garden, session stylist Steve Elias was inspired by the brand’s name.
“It’s too simplistic to say, ‘Let me create a garden-inspired collection because your brand is called Olivia Garden,’” Elias says. “It’s a lot more nuanced than that. Using Olivia Garden tools for the last three years on collections and editorial work has allowed me to push my creative work further.”
The collection, which features voluminous silhouettes and floral-infused backdrops, started taking shape about a year ago.
“I wanted to honor the brand with this set of images—an homage to them, our own little English Garden,” Elias says. “It’s no secret I love big hair, and there’s plenty of that here. However, I also played with defined roller sets, pin curls, updos and bouffants.”
As Elias moodboarded out the collections, he approached it as a creative collaboration, as all the masters do, among the fashion, makeup, photography and detailing.
“Sometimes these details get overlooked by hairdressers creating their first images for collection or session work,” Elias says. “I wanted the clothes to be refined and polished, marrying that with the amazing set work created by our floral designer. I’d like to think we created something magical, our little secret garden.”
Subscribe to Our Newsletter
More Galleries
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
milk_shake Presents “LAMINAR” Collection by Shelley Lane, milk_shake Global Artistic Ambassador
milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
Perfect Celebrity: Ulta Beauty Artists on Treating Every Client Like a Star
Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.
by Anne Moratto
EDGE Academy Unveils “GlassCandy,” a Six-Look Collection That Blends Precision With Ease
Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.
by Anne Moratto
Golden Threads: Oribe’s Gilded Gift Sets
Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe
Celebrating an Icon: Oribe Dry Texturizing Spray
Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe
A-Temporal 01: A Collection by Sebastián Forner and Víctor Fernández
Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.
Lloyd Court’s “Raw” Inspires Colorists with Creative Placement and Storytelling
An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."
by Anne Moratto
Olivia Garden Unveils Dream Hair Lookbook: A Vision of Timeless, Effortless Beauty
Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.
by Anne Moratto
No Glam Wasted: Mentorship Meets Sustainability in a Forest-Set Photo Collection
Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.
Gaining Momentum: NAHA Finalist Collection for Styling and Finishing
Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.
by Anne Moratto
Spirited: A Colorful Collection by Carol Ritchie
Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.
The 2025 CHI Harmony Collection by Mego Ayvazian
Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.