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Peter Gray Elevates Men’s Grooming in New Editorial for OWAY

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
June 23, 2025
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY

Creative Credits:
Creative Director & Production: Peter Gray
Photographer: Stockton Johnson

Hair Team: Peter Gray, Rachel Archbold, Paris Severino, Kako Perez
Wardrobe Stylist: Arut Arustamyan
Casting Director: Laine Rosenberg
Skin & Body: Brad Van Dyke
Hair & Skin Care: OWAY USA

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2 min to read


Peter Gray is one of the most respected names in global editorial hairstyling, renowned for his innovative craftsmanship and collaborative artistry. With a career spanning runway, print, and education, Gray’s signature lies in creating structured yet effortlessly wearable styles that blend technical precision with artistic storytelling.

His work has graced the pages of Vogue, Harper’s Bazaar, Numéro, and Dazed, and he's led hair direction for fashion houses such as Maison Margiela, Vivienne Westwood, Hermès, and Dsquared². With a background  in Sassoon education and early influences from industry icons like Eugene Souleiman, Gray has become a sought-after creative for high-concept editorial and runway campaigns.

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In his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson. The collection is brought to life by Gray and a team of talented collaborators, including Rachel Archbold, Paris Severino, and Kako Perez.

Behind-the-Scenes Model Prep: Cut, Color, and Style

The hair prep--cut, color refresh, and even a gorgeous texture reshaping--are captured in videos.  


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