Color How-To: Pearl Perfection

Hair color is your oyster; discover how to create your pearl with this inspiration from Camille Plourde @brushedwithlove.

Platinum Blonde Bob with Baby Blue Tips

Serena Loren's color work is stunning and she charted this journey, phase by phase.  Get her how-to here!

Season Swede: Frosty Hair Collection Featuring Keune Color

The inspiration behind this Season Swede collection by Chicago artist John Blue @colorbyblue and his Boss Hair Group team is simplistic and cozy.

11 Hour Platinum Transformation

Colorists are chemists and artists, but not magicians. Here, one colorist shares the truth about the process of taking a dark-haired client to white blonde.

The $1,000 Color Correction: 9 Hours, 15 Bowls of Lightener and More Than 120 Foils

Do you follow Jamie Dana on Instagram or YouTube? Just wait until you see how she achieved this transformation!

MAKEOVER: Grown-Out Platinum to Natural, Manageable Blonde

See how Jordan Heidenwith, a 2017 Game Changers honoree, transitioned this client from grown-out platinum and dark roots to a more natural and manageable blonde.

HOW-TO: Luminous Platinum Hair Color With a Modern Twist

This luminous platinum color from Alfaparf Milano brings a modern twist to a timeless trend.

HOW-TO: Update Your Client's Platinum With Pops of Pastel

At Rusk, colorists are updating platinum with fun pops of pastel hues using clear to dilute any direct color.

Ghd Releases Platinum+, a Predictive and Personalized Straighener

Featuring predictive technology, the new Ghd Platinum+ predicts personal hair needs and constantly adapts to ensure the perfect styling temperature is delivered for your client's individual hair type at all times.