Fusion & Decibel Ready-to-Wear Looks from '13 Wella Trend Vision
See these ready-to-wear Decibel and Fusion looks from Wella Professional's Trend Vision Award Competition.
See these ready-to-wear Decibel and Fusion looks from Wella Professional's Trend Vision Award Competition.
The 3rd Annual Wella Student Competition at America’s Beauty Show 2013 at McCormick Place West in downtown Chicago. See the winners and photos from the event.
Andy Le Compte for Wella Professionals created beautiful rock locks on Vanessa Hudgens for a Coachella-themed editorial.
Alexandra Matiz and Nicole Obert break down the color and shape shown on the cover of April, 2013, Modern Salon Magazine
Created to complement Wella Professionals’ lineup of color offerings, the launch of Illumina Color opens the door to countless radiant possibilities.
For the Ancient Greek poet, the muse was a powerful figure, pivotal in the creative process when summoned as a source of artistic inspiration. This season, Sassoon Academy launches The Muses collection, where hair teeters on the edge between chaos and control between androgynous bowl shapes, barbered bobs, finger waves and dishevelment.
Wella's Reuben Carranza launched "Hope is in Style," his diabetes awareness campaign for City of Hope.
Claudio Lazo's salon in Studio City, C the Salon, was a busy beauty hive of activity on the day I came to experience Lazo's creative hand with color. He offered me a peek into the workings of his salon and the chance to try Ilumina color.
Learn the steps to create a Wella Illumina blonde inspired by the healthy, dimensional finish of children's natural hair coloring.
Wella Educator Shriley Gordon shares her formula. Watch this video and learn HOW TO get her fab ashy shade.
Adam Fleischhauer offers some make up DON'Ts while backstage with Wella during the ABS.
HOW TO recreate the look for the Haider Ackermann winter 2013 collection by Eugene Souleiman, Global Creative Director for Wella Professionals.
Working with Wella Professionals, stylist Anh Co Tran created a chic finger wave style for Ginnifer Goodwin.
America's Beauty Show kicks off at McCormick Place. In addition to meeting with stylists, salon owners and suppliers, and on top of applauding all the education, creativity and product innovations presented on The Runway, in workshops and on the exhibit show floor, I’ll be cheering for some very special talent being showcased during the opening night BeautyBASH happening Saturday night, March 9.
Cascading waves and updos were easily found on many celebrities at the Oscars this year, but not on Charlize Theron. Theron was amoungst one of the women wearing shorter hair for the evening. Celebrity stylist Enzo Angileri, using Wella Professionals products shows us how to achieve the look.
Wella Professionals will host 24 finalists in this year’s Wella Student Competition at America’s Beauty Show (ABS), March 9-11, 2013. With almost 500 entries, the 3rd annual competition marks a record breaking year of entries from a total of 37 cosmetology schools across the nation. See the Student of the Year finalists and the Instructor of the Year finalists.
Erika Nash, an apprentice at Root Salon with locations in St. Paul and Linden Hills, MN, wins Wella Professional's Illuministas Contest.